Lisa Ziegler

My responsibilities within Backbase were twofold: As part of the German Sales department I was directly involved in multiple complex sale cycles where I handled communications between various stakeholders, I gave several product presentations to end-customers and tailored complex RFPs to fit the customer´s need. On the marketing side I was involved in the creation of marketing material in German and the expansion of Business relations in the German region.

My tasks at 7Screen were mostly related to Marketing and Product Management. During my time at 7Screen I had two main projects. On the one hand, I worked enthusiastically on the creation of the new 7Screen-website (including creating SEO-optimized content). On the other hand, I developed a detailed concept for the image enhancement of one of the touchpoints by elaborating several sales arguments.

In my third semester, I held a tutorial to prepare students of the first semester for their exam in accounting. Thereby, I was able to improve my presentation skills, to answer questions ad hoc and to quickly adjust my lecture based on the students´ needs.

At BSW I was part of the Online-Marketing department. My main tasks included comprehensive research, target-group-specific market study and the creation of social-media content.