Navigation überspringen

Lisane Andrade

is working from home. 🏡

Inhaberin, CEO and founder, Niara.ai - SEO Tool based on AI and Automation
Konstanz, Deutschland

Fähigkeiten und Kenntnisse

SEO
SEO Services
Search
Executive Search
Performance
Performance Manager
Performance Management
Search Engine Optimization (SEO)
Performance Monitoring
Business Analytics
Analytics
Google Analytics
Web Analytics
Digital marketing
Digital strategy
Digital
E-Commerce
E-Commerce Consulting
E-Commerce Marketing
Google AdWords
Englische Sprache
Marketing
Artificial intelligence
Management

Werdegang

Berufserfahrung von Lisane Andrade

  • Bis heute 2 Jahre und 7 Monate, seit Dez. 2022

    CEO and founder

    Niara.ai - SEO Tool based on AI and Automation

  • Bis heute 9 Jahre und 3 Monate, seit Apr. 2016

    SEO and Growth Marketing

    Blast Marketing

    Plan, develop and implement successful SEO and Performance strategies. Continuously identify new growth opportunities based on industry and market trends. Regularly conducting keyword research, backlink analysis, link building as well as technical, page speed, competitor, and content audits. Collaborate with other teams such as IT, Sales, Content, and Analytics. Tools: Google Analytics, Google Search Console, Semrsush, Ahrefs, Screaming Frog, Google Data Studio.

  • Bis heute 10 Jahre, seit Juli 2015

    Influencer Marketing

    SEMrush

    Marketing contributions. Webinars: - https://pt.semrush.com/webinars/historias-de-sucesso-campanhas-de-marketing-digital-que-deram-certo/ - https://pt.semrush.com/webinars/como-otimizar-o-seu-ciclo-de-venda-e-ampliar-as-conversoes/ - https://pt.semrush.com/webinars/como-corrigir-os-erros-de-seo-do-seu-site/ Artigo: https://pt.semrush.com/blog/estrategias-avancadas-de-remarketing-no-google-ads/

  • 1 Jahr und 2 Monate, Mai 2021 - Juni 2022

    SEO and Performance Specialist

    Bossa Web Marketing

    SEO services, Google Ads, Metrics, and Website development for entrepreneurs in Brazil and Germany. I have knowledge of Web Development. The creation of the websites was done on WordPress, with Elementor.

  • 9 Monate, Mai 2021 - Jan. 2022

    Chief Operations Officer (COO)

    VOAA - Vaquinha do Razões

    Changing stories through crowdfunding. The first platform in Brazil with verified crowdfunding campaigns. Remote management of several teams: marketing, financial, administrative, and legal. As Director, I reported to the founders of the company and updated them periodically.

  • 9 Monate, Apr. 2021 - Dez. 2021

    Facebook Ads Professor

    A Liga Digital

    A social Project that offers marketing and programming classes to underprivileged young people in the city of São Paulo. I learned a lot from each young person. It was an enriching experience.

  • 7 Monate, Juni 2017 - Dez. 2017

    SEO Professor

    FACHA

    SEO Teacher - MBA in Digital Marketing

  • 9 Monate, Aug. 2016 - Apr. 2017

    Digital Performance Manager

    LABET - Exames Toxicológicos

    • Development of online media plan • Campaign management • Monitoring key performance indicators • Management of all media channels and social networks

  • 5 Monate, Mai 2016 - Sep. 2016

    Digital Marketing Manager

    Kickante - Crowdfunding Platform

    The interview https://www.youtube.com/watch?v=FoWn32ki2Wk&feature=youtu.be

  • 2 Jahre und 4 Monate, Feb. 2014 - Mai 2016

    Digital Marketing Coordinator

    Kickante - Crowdfunding Platform

    • Responsible for optimization, website content and Link Building with partners. • Google Adwords (paid search, display and retargeting) and Advanced Facebook Ads strategies. • Reports, analyzes and presentations to the Board.

  • 11 Monate, Nov. 2014 - Sep. 2015

    Metrics Professor

    Instituto INFNET

    •. Google Analytics and Google's certification (GAIQ).

  • 9 Monate, Juni 2013 - Feb. 2014

    Senior SEA Analyst

    B2W Digital

    • Google Adwords campaigns and Retargeting for Americanas, the biggest e-commerce in Latin America.

  • 4 Monate, Feb. 2013 - Mai 2013

    Digital Marketing Internal Consultant

    Amo Muito

    • Planning and implementation of Digital Marketing actions for the ecommerce. • Optimization of all channels to improve the user experience and generate more conversions. • Website (A/b test and usability), Google Adwords campaigns, Facebook Ads, Retargeting, Affiliate and Email Marketing. • Reports, analyzes and presentations to the Board.

  • 1 Jahr und 1 Monat, Jan. 2012 - Jan. 2013

    SEO, SEA and Metrics

    Órama Financial Investment

    • Responsible for SEO, PPC and Metrics. • Optimization of Google Adwords campaigns (Search Network, Display Network with Remarketing and video campaigns on YouTube). The result: more qualified traffic, an increase of 235,91% conversion, a decrease of 40% of budget and less 82% of Cost Per Conversion. • SEO and Link Building strategies. • Facebook Ads campaigns. • Metrics and analysis of user behavior.

  • 8 Monate, Mai 2011 - Dez. 2011

    SEO Analyst

    Compra Fácil (ecommerce)

    • SEO of ecommerce Compra Fácil: Comprafacil.com and ecommerces partnes as http://www.loja.globo, http://www.lojakmdevantagens.com.br/, among others. • Custom SEO training for employees of Comprafacil.com: SEO for Developers, SEO for Social Media, SEO for Web designers and SEO on-page and off-page (link building).

  • 1 Jahr und 5 Monate, Jan. 2010 - Mai 2011

    Digital Marketing Junior

    Projectlab

    • SEO and metrics, obtaining the 1st position (in that time) with "project management course" and "management course projects" and consequently increase the site's conversion rate. • Management of PPC campaigns and Email Marketing. • Social Media (Twitter, Facebook, Linkedin, Blog, Youtube, Flickr). • Meeting with the Commercial area, analyzing and discussing the results of sales, providing guidance and/or suggestions in order to improve sales.

  • 3 Jahre und 8 Monate, Mai 2007 - Dez. 2010

    Marketing Assistant

    TECMA - Tecnologia em Meio Ambiente

Ausbildung von Lisane Andrade

  • 1 Jahr und 8 Monate, Okt. 2009 - Mai 2011

    Digital Marketing

    Instituto INFNET

    SEO, SEA, Analytics, E-commerce

Sprachen

  • Englisch

    Gut

  • Spanisch

    Gut

  • Portugiesisch

    Muttersprache

  • Deutsch

    Grundlagen

XING – Das Jobs-Netzwerk

  • Über eine Million Jobs

    Entdecke mit XING genau den Job, der wirklich zu Dir passt.

  • Persönliche Job-Angebote

    Lass Dich finden von Arbeitgebern und über 20.000 Recruiter·innen.

  • 22 Mio. Mitglieder

    Knüpf neue Kontakte und erhalte Impulse für ein besseres Job-Leben.

  • Kostenlos profitieren

    Schon als Basis-Mitglied kannst Du Deine Job-Suche deutlich optimieren.

21 Mio. XING Mitglieder, von A bis Z