Lisane Andrade

Niara.ai is an AI-powered SEO and automation platform designed to simplify and accelerate website optimization and content production processes, helping businesses increase productivity and achieve better results. I was responsible for the conception, development, and successful launch of Niara.ai in Brazil in April 2023. In May 2025, I led the platform’s international expansion into Latin America and Europe, adapting the product for new markets and establishing its global presence.

Plan, develop and implement successful SEO and Performance strategies. Continuously identify new growth opportunities based on industry and market trends. Regularly conducting keyword research, backlink analysis, link building as well as technical, page speed, competitor, and content audits. Collaborate with other teams such as IT, Sales, Content, and Analytics. Tools: Google Analytics, Google Search Console, Semrsush, Ahrefs, Screaming Frog, Google Data Studio.

Marketing contributions. Webinars: - https://pt.semrush.com/webinars/historias-de-sucesso-campanhas-de-marketing-digital-que-deram-certo/ - https://pt.semrush.com/webinars/como-otimizar-o-seu-ciclo-de-venda-e-ampliar-as-conversoes/ - https://pt.semrush.com/webinars/como-corrigir-os-erros-de-seo-do-seu-site/ Artigo: https://pt.semrush.com/blog/estrategias-avancadas-de-remarketing-no-google-ads/

SEO services, Google Ads, Metrics, and Website development for entrepreneurs in Brazil and Germany. I have knowledge of Web Development. The creation of the websites was done on WordPress, with Elementor.

Changing stories through crowdfunding. The first platform in Brazil with verified crowdfunding campaigns. Remote management of several teams: marketing, financial, administrative, and legal. As Director, I reported to the founders of the company and updated them periodically.

A social Project that offers marketing and programming classes to underprivileged young people in the city of São Paulo. I learned a lot from each young person. It was an enriching experience.

SEO Teacher - MBA in Digital Marketing

• Development of online media plan • Campaign management • Monitoring key performance indicators • Management of all media channels and social networks

The interview https://www.youtube.com/watch?v=FoWn32ki2Wk&feature=youtu.be

• Responsible for optimization, website content and Link Building with partners. • Google Adwords (paid search, display and retargeting) and Advanced Facebook Ads strategies. • Reports, analyzes and presentations to the Board.

•. Google Analytics and Google's certification (GAIQ).

• Google Adwords campaigns and Retargeting for Americanas, the biggest e-commerce in Latin America.

• Planning and implementation of Digital Marketing actions for the ecommerce. • Optimization of all channels to improve the user experience and generate more conversions. • Website (A/b test and usability), Google Adwords campaigns, Facebook Ads, Retargeting, Affiliate and Email Marketing. • Reports, analyzes and presentations to the Board.

• Responsible for SEO, PPC and Metrics. • Optimization of Google Adwords campaigns (Search Network, Display Network with Remarketing and video campaigns on YouTube). The result: more qualified traffic, an increase of 235,91% conversion, a decrease of 40% of budget and less 82% of Cost Per Conversion. • SEO and Link Building strategies. • Facebook Ads campaigns. • Metrics and analysis of user behavior.

• SEO of ecommerce Compra Fácil: Comprafacil.com and ecommerces partnes as http://www.loja.globo, http://www.lojakmdevantagens.com.br/, among others. • Custom SEO training for employees of Comprafacil.com: SEO for Developers, SEO for Social Media, SEO for Web designers and SEO on-page and off-page (link building).

• SEO and metrics, obtaining the 1st position (in that time) with "project management course" and "management course projects" and consequently increase the site's conversion rate. • Management of PPC campaigns and Email Marketing. • Social Media (Twitter, Facebook, Linkedin, Blog, Youtube, Flickr). • Meeting with the Commercial area, analyzing and discussing the results of sales, providing guidance and/or suggestions in order to improve sales.

SEO, SEA, Analytics, E-commerce