Litong Liu

 Performed competitor analysis by monitoring product messaging and selling points on various social media platforms.  Enhanced brand website content and proposed a new subpage layout.  Managed and updated YouTube content, ensuring consistency and relevance.  Prepared regular sales reports, presentations, and statistics.  Assisted in product order creation and correction using SAP NetWeaver.  Assisted in the Newsletter-Mailing-Campaign for Siemens by preparing content and layout.

 Marketing: Market Research, Marketing Measurement & Modelling (Programming: STATA, RStudio, SmartPLS)  Human Resource: HRM, Corporate Culture, Communication, Employee Motivation

Specialization: Marketing & Digital Business.