Lorena Valdes

Experienced and creative art director, graphic and UI designer with a sharp eye for details and aesthetics. Interested in motion graphics and video editing and passionate in creating original ideas that suit the client needs.

• Redesigning the UX and UI for the mycare.de e-commerce website with Adobe XD. • Creating vector icons and buttons for the website or apps in Illustrator. • Conceptualizing online Banners for the Website and Newsletters using Photoshop. • Refining the logo and upgrading some of the graphical elements of the Corporate Identity.

• Requirements analysis, conception and design of an online interface of the COCE created with Adobe Photoshop, Flash with ActionScript 2.0, Dreamweaver, and HTML • Digital photocomposition using Adobe Photoshop

• Analysis, conception and design of the logo and corporate identity of the leisure travel agency “Novtur“ created with Macromedia Freehand and Adobe Photoshop • Design of the online interface from BTI (business portal) and Novtur (leisure portal) developed with Adobe Photoshop, Flash with ActionScript 2.0, Dreamweaver, Macromedia Freehand, and HTML • Creation of BTI and Novtur advertising following a strategic design line, which was published in newspapers, magazines, e-banners, and daily e-mail marketi

• Requirements analysis, conception and design of an interactive interface based on Adobe Flash with ActionScript 2.0 • Digital photocomposition using Adobe Photoshop

• Analysis, design and development of online interfaces programmed with HTML in Adobe Dreamweaver

• Design and development of motion graphics for television • Linear and non-linear editing video production of the TV shows

• Design of motion graphics for the Virtual University (tec.com.mx) using Macromedia Fireworks • Creation of digital illustrations using Adobe Photoshop and Macromedia Freehand

• Master’s Thesis: “Creating A User-Friendly Interface For Children - An Educative Audio-Visual Storybook For Children To Learn About Music Styles” (Flash Action Script 3.0/Papervision3D Interface) • Master Project (03/2007-04/2008): ACT! Audio Visual Compendium of Film Terminology (DVD production)

• Bachelor‘s Thesis: Concept for a film production company (marketing, corporate identity design, advertising) • Relevant Courses: Graphic Design, Video Graphics & Special Effects(Fx), Audiovisual Communication, Visual Language, Photography, Marketing, Advertising & Campaigns, Promotional Strategies