Lorenz Löbermann

• Commercial Architecture: Engineered a unified global brand architecture consolidating multiple fragmented brands, capturing significant annual OpEx savings. • AI-Sales Integration: Developed and deployed a cloud-based, AI-driven sales enablement tool; achieved high internal adoption, contributing to significant growth in new business acquisition. • Management Span: Disciplinary lead of direct reports; functional orchestration and sparring of functional leads within a global C-level

• China Market Strategy: Established a bespoke governance framework for the Chinese market, securing local legal compliance while avoiding substantial redundant investment costs. • Market Leadership: Spearheaded the group's first global repositioning strategy, driving the brand to leading ranks in global awareness and sales volume. • Portfolio Growth: Directed the brand launch of an independent business unit, more than doubling its market value within 48 months.

Lehrauftrag für Corporate Design, Design Management und Markenbildung (Branding) im Masterstudiengang Marketing / Vertrieb / Medien (MVM); Hochschule Ingolstadt / Hochschule Augsburg

• Global GTM & Rebranding: Spearheaded the global rollout of a new brand identity for Fendt within a rapid timeframe, achieving full implementation across the global dealer network shortly after launch. • Business Development: Developed NPI (New Product Introduction) communication and GTM pricing strategies for the ‘Certified Pre-Owned’ unit, successfully optimising margins in the secondary market. • Visual Governance: ensuring high consistency across global sales points and digital channels.

Art Direction, Projektleitung, Konzeption, Beratung: Corporate Design, Marketing, Werbung,

Markenorientierte Unternehmensführung