Lucas van't Hof

I make sure that my clients achieve their marketing communication goals and stand-out in the communication with their B2B target groups. - Print - Online - Social Media - Content Marketing - Leadgeneration - Events (congresses/conferences)

I work for RBI as an Account Manager for the B2B magazines Bike Europe (global bicycle industry), Tweewieler (Benelux bicycle industry) and Piloot en Vliegtuig (general aviation in the Benelux). My main focus is to support my clients in their marketing communication with their target group within the global bicycle industry (DMU area) and general aviation in the Benelux, as a consultative sales person.

Manage a middle size sales team from the HQ in Amsterdam. Building up the organisation in the south of The Netherlands. Adding more international transporting services to the organisation, in order to become a "one stop shop" transporting organisation.

Connections are made with the scientific fields of psychology, business administration and economics. Subjects are; Market Strategy Market position Value creation at market and enterprise level Value-level development Development in type of sales approach Internal stakeholder management

Enterpreneurship