Dr. Lucie Poisson

> Hired, and led a team of marketers in an international, and multi-brand setting. > Directed the brand strategy and execution of multi-channel campaigns in an IPO context in Germany, the UK, France, and Spain. > Defined the media mix, orchestrating offline (TV) and online. > Co-managed the brand budget strategy, and optimized ROI. > Massively boosted brand awareness and achieved substantial growth in sales. > Completed the last phase of the rebranding. > Fine-tuned the brand positioning and brand book.

> Increased brand awareness in the European footprint by coordinating the launch of high-budget brand campaigns in 4 key markets (Germany, UK, Spain, France) within a rebranding context. > Orchestrated campaigns for up to 8 markets. > Strengthened our brand positioning. > Maximized the campaigns' performance. > Reduced the time to market the marketing campaigns by directing cross-functional teams. > Reinforced team efficiency by supervising 3 campaign managers. > Boosted the improvement of the processes.

> Developed the Go-to-Market strategies in 8 markets for E-Mail and office products. > Increased the performance of the existing customer's sales between +20 and +50%, > Augmented the inventory of our key product by 80% by implementing Cross- and Up-selling touchpoints. > Managed the E-Mail & Office portfolio of the UK brand Fasthosts by monitoring the P & L. > Led agile cross-functional teams to implement marketing initiatives.

# Maximized the brand visibility online by executing digital performance campaigns. # Acted as liaison between the team and the Marketing department. # Improved constantly the online performance. # Regularly over-performed the quarter objectives at 107%. # Increased the activity level of the partners. # Revitalized the partners base.

# Identified 15 IT investments by SMEs and large companies / month for SAP. # Reached the level of 80% projects approved by the SAP business engineers. # Generated qualified marketing leads.

# Within the new context of educational digitization where qualitative digital content at low cost is key: secured the costs of the first school e book projects. # Adapted the content of a book to the Moroccan market after collecting market insights. # Saved time to the publishers by assisting them in structuring and rewriting content and in conceiving sales presentations.

# Doubled the income of the ‘foreign rights’ department in 3 years. # Reactivated the partners base. # Maximized revenue. # Supported the publishers with consolidating feedback to authors, illustrators and graphic designers and reviewing texts. # Answered the booksellers, distributors and customers regarding product availability and conditions.

Thesis : "Narrative in contemporary advertising" Under the supervision of Marc Bonhomme (and Françoise Revaz)

Dissertation: "The resumption of the story in modern times: the example of storytelling in advertising" - Congratulations of the jury Lecture on this topic at the Humboldt University of Berlin, at the XXII Romanistentag (www.romanistentag.de)

GENERAL AND STRATEGIC BUSINESS ADMINISTRATION PRODUCTION AND MARKETING MANAGEMENT FINANCIAL MANAGEMENT