Ludivine Martin

Design of future Search Experience for the EPO Examiners User Research | Business Analysis | Interaction Design | Usability Testing

• UX Consultant in Orange Spain (telecom industry) • Systematic involvement in every strategic product and on-demand involvement in over ten business units, including corporate, B2C and B2B, on site or remotely • Designed methodology (expert tests, user tests, focus groups, benchmarks, best practice, design support, etc. ) according to constraints and desired outcome in order to support business processes • Evangelized, designed and led the first user-centered design project in Orange Spain

• Consultant in Orange Spain (telecom industry) • Planned, performed and documented usability tests (expert and user tests) • Communicated results to stakeholders, acting as the source of advice and knowledge for recommendations, specifications and standards, and supporting business processes as the end-user advocate.

• In charge of usability for ALPE (Accessible E-Learning Platform for Europe), a European Community validation project involving an accessible, standard-based e-learning solution for the visually and hearing impaired • Identified user needs and functional requirements
• Created wireframes, prototypes and UI specifications, in accordance to ISO standards and WCAG
• Provided support for rapid prototyping adhering to an iterative development process 
• Developed and performed usability test plans

• Analyzed WAP trends • Planned content architecture based on stakeholders input
• Designed WAP interface, interactions and functionalities 
• Managed WAP new interface completion

• In charge of creating and/or developing Yahoo! Search Marketing B2B corporate sites for international markets, specifically for Asia (China, Japan, Korea)
• Analyzed business needs, processes and local specificities, designed layout and interactions, emitted recommendations
• Ensured project completion and coordination between graphic designers, developers, localization agency and local marketing teams • Managed international cross-markets projects, including site optimizations and guidelines development

• Created and optimized pay-per-click campaigns for large advertisers in US, UK and Canada
• Trained new teams on-site for pilot projects in Dublin (Ireland) and Bangalore (India) • Coordinated operations remotely with the headquarter as the only representative on-site

• Analyzed audience (3000 researchers) and drafted new website structure and lay out
• Created and managed an editorial board • Wrote and developed content • Managed relationship with the web agency
• Created an email newsletter and trained colleagues on web editing • Coordinated projects involving journalists, researchers, museums, administration and external partners

Information Design, Project Management, Technical Writing, Technical Editing

including 1-year exchange program with the University of Sherbrooke (Canada)