Ludmila Victoria Bueno

I created Mandala Yoga with the objective of transmitting the teachings of yoga as a tool for physical, mental & spiritual health & wellbeing as well as creating a community of like-minded people. I am trained in yoga, meditation and somatic movement with a specialized training in yoga and psychology, woman’s health as well as a somatic approach to releasing trauma, restoring vitality and clarity. I guide Vinyasa, Yin Yoga & Meditation group classes, privates, retreats, corporate and coaching sessions.

Responsible of growing the Europe & Australasia business by identifying growth opportunities and launching and growing new brands in the region. Launch of Fibre One brand (Weight Management Indulgence) • Lead a cross functional team that obtained the launch of the new brand on time • Lead the communication stagey and development with the advertising and media agency • Lead the toolkit development for the launch • Lead the 5 years’ innovation strategy

•Lead strategy and execution of all brand comms campaigns: digital and TVC •Launch and responsible for the CHOCAPIC young adult social media content •Development of the brand innovation strategy •Lead NPD projects •Lead TDC and Non-TDC Margin expansion projects •Co-lead the brands long term plans •Responsible for the brand marketing plans presented to >300 people •Leader of cross functional and multicultural teams •Manage agency/partners •Managed a Jr BM

Responsible for New Product Development and Brand Innovation at Regional and Global level: Leader of Regional and Global NPD: Line Extensions and Brand Expansions. Leader of the biggest innovation for the Brand including cooperation in the TVC: Secret Sensations. Responsible for the development of all key visuals for the launch of new products. Leadership of TVC Tag and support on full Brand Campaign Development. Leadership of Regional Print Campaign. Responsible for all in market and communication

Development of a new brand and range of products: Market research coordination: Concept and Product Test. Formulas development with R&D. Creation of concepts for new products. Creation of claims for a whole line of products with the support of regulatory team. Creation of the brand visual identity and packaging with support of a design agency. Development of the POS material for the launching of a brand in mass distribution. Benchmark of competitors and follow up of market trends. Internal presenta

Participation and analysis of market and consumer test (Quant & Qual) for the launch of a new product in Argentine: « Nature Valey » cereal bars. Product and claims Analysis with R&D. Positioning analysis for products launch in CONO SUR. Creation of packaging design and POS material. Supervision of the product line in CONO SUR.

Supervision of the on shelf products and assortment. Participation in the logistics for the launching of new products. Events coordination (External and Internal Communication ) Preparation and presentation of new products to the sales force and beauty consultants. Follow of stocks and budgets. Development of promotions and POP materials. Development of new suppliers. Analysis of marketing variables.

Holistic coach in health and nutrition. http://www.integrativenutrition.com/