Luis Alberto Parra Méndez

Designed, built, and presented the following: Marketing and Sales Business Plan. Achieved sales results. Prepare and implement comprehensive business plans to facilitate achievement by planning cost-effective operations and market development activities, designed sales reps KPIs to track their indicators through the field training, and coaching them.

Designed and provided training programs for sales/marketing/customer services departments. Designed and led sales reps KPIs to track their indicators through the field trainer program. Report weekly briefs and provide strategies to the Sales Director Trainer. Developed sales techniques manual.

Managed sales budgeting. Onboarding, managing, and go-to-market. Designed Key account Sales Business Plan. Develop sales plans in units and values by clients. Managed P&L, budget, and sales forecast responsibilities Responsible for lead 8 sales representatives.

Designed, and present a Marketing and Sales Business Plan as well as a trade marketing business plan. Managed P&L, budget, and sales forecast responsibilities. Responsible for leadership, administration, and business management at the national level, account plan per client, responsible, and lead 20 sales executives.

Managing sales budget, KPIs, distributions, and profitable performance of accounts. Achieved sales by 15% above the target in 2009, 8€million Lead 15 sales representatives. Responsible for P&L. Category management. Achieved in 2009 the Manager of the year award for sales performance by 35% comparative growth 2008.

Led to capitalize on relationships with the main clients, resulting in profitable businesses in 2005 vs 2004 by 30% 7€ Million. Develop sales plans in units and values by clients. Established sales strategies and cross-selling, earning 25% annual sales in 2006 5€ million. Recognized as one of the Top Sellers, as a key account manager between 2005 and 2006: (Won trip to Germany World Cup 2006)