Luis Lacambra Guelbenzu
Bis 2012, Online Marketing Europe, eDarling - Affinitas GmbH
Berlin, Deutschland
Werdegang
Berufserfahrung von Luis Lacambra Guelbenzu
Bis heute 12 Jahre und 1 Monat, seit Sep. 2012
Junior Online Marketing Manager (Display)
Zalando AG
• Set-up, monitoring and ongoing optimization of reach and retargeting campaigns according to KPIs (cpm, cpc, cpa) and goals. • RTB (Real Time Bidding), regular display and Facebook campaigns. • RTB coordination and optimization in contact with different DSPs for 10 different countries. • Ongoing direct training from the DSPs to keep a track on the updates and control of the platforms.
5 Monate, Feb. 2012 - Juni 2012
Online Marketing Europe
eDarling - Affinitas GmbH
· Optimization, monitoring, tracking,analysis and evaluation of online campaigns for Germany, Spain and Italy (DFA, Invite Media, QlikView) · Banner design, briefing and testing · Online campaigns pre and post processing · Cooperation and working relationships within 14 countries (NL, DE, PL, RU, TR, ES, SE, IT, CH, FR, AT, BE, CZ and NO) · Development and implementation of new optimisation processes
6 Monate, Aug. 2011 - Jan. 2012
International Business Development Spain
eDarling - Affinitas GmbH
· Development and implementation of marketing campaigns and online communication, A/B Testing · Product and brand development, email marketing (Html, UMS) · Cooperation and working relationships within 12 countries (NL, DE, PL, RU, TR, ES, SE, IT, CH, FR, AT and BE) · Analysis of customer research, current market conditions and competitor information · Writing, translation (English and German) and publication of press articles · Writing and design of emails (marketing campaigns and customer-orien
5 Monate, März 2010 - Juli 2010
Intern, International Affairs - EEN Enterprise Euro Network
HA Hessen Agentur GmbH· Creation of commercial relationships and intermediation between German and Spanish companies · Support and cooperation in the organization of international fairs · Test certificate of the correct development of projects that were subsidized by the Hessian department of traffic and regional development · Cooperation in the development of a barracks-conversion program of the region Hessen · Writing of an article for the news bulletin about the economy of the Spanish region Aragón in order to attr
5 Monate, Okt. 2009 - Feb. 2010
Intern
Noray Shipping S.L. (Maritime brokers)
· Ship positioning and optimal ships selection for the negotiations
Ausbildung von Luis Lacambra Guelbenzu
1 Jahr und 10 Monate, Sep. 2009 - Juni 2011
International Management Double Degree
ESB Business School, Reutlingen University
3 Jahre und 10 Monate, Sep. 2007 - Juni 2011
ICADE E4 - Ciencias empresariales Internacionales
UNiversidad Pontificia Comillas
Sprachen
Spanisch
Muttersprache
Deutsch
Fließend
Englisch
Fließend