Luis Llorens

Successful accomplishment of marketing, benchmarking studies, international promotion and negotiation tasks. Selection, organization and development of international commercial fairs and events. International press management. Attendance to professional meetings/events; etc. Actively related to tourism, airports & airlines public/private institutions and representatives (ACI, IATA, etc). Selection, negotiation and settlement of commercial concessions (advertising spaces [JCDecaux], retailing [Aldeasa], etc.

Founding and development of the company’s CSR department. Management and establishment of CSR programs and strategies. Active involvement in European programs (EARD).

Budget management. Full design and development of national/international advertising campaigns (ATL, BTL), corporative image, brochures, website, audiovisual materials, client and investors presentations, merchandising, sponsoring activities.

Project's national/international launch and high-profile image creation through the direct contact with media representatives. Drafting and design of brochures, press releases, organization of press conferences, communication campaigns, onsite visits and roadshows. Internal communication tools development.

Elaboration of client/investor-oriented presentations and promotion materials. Intensive contact with industry actors and involved administrations. Design and development of advertising and social consciousness campaigns. CR Aeropuertos' first corporative image creator.