Michele Johnson

Launch der Marke GWM im deutschen Markt mit den Plug-in Hybrid Modellen GWM WEY 05 und GWM WEY 03. Aufgaben: • Kundenberatung • Entwicklung aller Marketingelementen für den Launch des GWM WEY 05 und GWM WEY 03 inklusive POS-Paket, Broschüren, Brand Webseite, CRM-Maßnahmen, Set-up des Händler Supports • Koordination mit PR und Media Agenturen

Rollout der neuen Händlerwebseiten für 3,350 VW PKW und VW-Nutzfahrzeuge Händler. Aufgaben: • Kundenberatung • Rollout Management • Wettbewerbsanalyse • Customer Journey Entwicklung • KPI Reporting • Koordination mit Media Agentur

Überbrückung Personalausfall für dem Kunden BSH Europa und DACH. Aufgaben: • Teamleitung für BSH Europa Account • Kundenberatung • Entwicklung Launch Kampagnen • Website Content Maintenance • Jahresplanung für Scope 2023 • POS-Strategie und kreative Entwicklung • Forecasting, Revenue, Margin und Profit Tracking

Responsible for the delivery of all digital transformation workstreams and model launches to enable excellence of execution in market (digital operations and brand building) Optimization of Region Overseas operations model which integrates all key processes, partners & 21 markets to efficiently run the integrated model.

Strategic marketing planning and campaign support for Ford market business plans that helped to achieve an increase of market share in Thailand from 1.4% to 6.7% and turnaround market share in Vietnam at 9% with existing product stock while Vietnam rolled out new processes for import of new vehicles.

Lead the regional Microsoft Account and digital/direct marketing business for Enterprise, SMB and Consumer audiences, Global advertising deployment and Xbox. Responsible for local client relationship and satisfaction, planning and execution on SOW, account financials and staffing, as well as global account integration.

Reorganized local team to increase Microsoft client relationship and profitability of operations. Build relationship with sister organization Y&R and other WPP agencies to increase pitch opportunities with other clients.

Client Lead Microsoft Deutschland. Set up and growth of the Southeast Asia regional agency team for the Ford account. Developing through the line marketing and communications with an interdisciplinary, horizontal team.

Build TeamMicrosoft China, responsible for selecting and training talent, building operations and relationships with local Microsoft client. Achieved stable team, solid client relationships and profitable business in 8 months.