Camila Caroline de Souza

Development of an editorial line and communication strategy for the company in the USA and Brazil, focusing on expansion and restructuring of the B2B and B2C positioning; Leadership and structuring of alignment routines between Marketing and Sales; Development of digital assets focused on the qualification and cleansing of B2B leads, increasing sales funnel efficiency; Digital presence management with an emphasis on cultural adaptation and brand consistency in international markets.

Development and implementation of an editorial line and communication strategy on social media, focusing on expansion and restructuring of the B2B positioning; Leadership and structuring of alignment routines between Marketing and Sales, optimizing the synergy between commercial departments to achieve goals; Strategic conception of content for product launches and development of digital assets focused on the qualification and cleansing of B2B leads, increasing sales funnel efficiency.

Development and implementation of an editorial line and communication strategy on social media, focusing on brand expansion and restructuring of the B2B positioning; Leadership and structuring of alignment routines between Marketing and Sales, optimizing the synergy between commercial departments to achieve goals; Strategic conception of technical content to present the equipment offered by the company, with an emphasis on the team's technical capacity and exclusive know-how.

Leadership in the advisory and integral execution of a corporate seminar in São Paulo, ranging from strategic curation and supplier management for giveaways to the production of high-impact communication assets; Development of visual identity for printed materials, and production of an exclusive corporate video for the event; Complete restructuring of the design and narrative of the institutional presentation, elevating the company's visual and textual communication standards.

Temporary hire for the complete restructuring of the agency's marketing and the launch of a corporate podcast; Creation of an editorial line, brand guidelines, and an integrated communication strategy; B2B content planning for social media and email marketing campaigns; Development of the agency's portfolio on a Pinterest profile. Creation of new copywriting for the institutional website using SEO (Search Engine Optimization) techniques and targeted buyer persona alignment.

Organization and production of the company's booth at one of the largest trade fairs in the sector (ACHEMA in Frankfurt, Germany); Planning and organizing events for clients and partners; ABM; Social media management focusing on LinkedIn, including an international page in English for Denmark; Brand building; Cross-cultural marketing between Brazil and Denmark; Coordination of product and service suppliers; Creation and monitoring of strategies for LinkedIn Ads; Offline marketing acquisition.

Leadership of an intern team, working in a new business unit of the company: digital marketing for high-end clients (acting as the project focal point between clients and the intern team, with clients including a jewelry store, ophthalmologist, Portuguese/Italian winery, beverage importer, online sales course for the luxury market, and others); Planning and monitoring of ads on Facebook and LinkedIn, content production for brands, and strengthening of positioning.

Planning and production of content for social media, email marketing campaigns, and ads on Facebook and LinkedIn; Creation and production of articles for the education and lifestyle blog in the luxury market; Analysis of content and social media strategies. Support in organizing high-end events and experiences for strategic clients.

MBA IN STRATEGIC MARKETING PLANNING. Thesis: Glocal Marketing: regional culture as an ally in the expansion of international brands