Luis Ortega

• Konzeption und Design integrierter B2B-Kampagnen für KI-Weiterbildung (DACH): LinkedIn Ads, Landingpages, Whitepaper, Print und Video • ABM-Kampagnen für DAX-Unternehmen • Pflege und Weiterentwicklung der Webflow-Website • Aufbau von KI-Workflows mit Claude (Custom Skills), HubSpot und Supermetrics für automatisiertes Reporting und schnellere Content-Produktion

Owned the end-to-end design output for BERING's digital presence across DACH, from brand campaigns and social content to UX improvements on digital touchpoints. -Designed and delivered brand-consistent digital assets across social media, web, and campaign materials for a premium Danish watch brand present in 40+ countries -Led UX/UI improvements for digital touchpoints, applying user-centered design principles to increase visual consistency and usability across platforms -Developed a scalable social media d

Served as the primary UI/UX designer in an agile product team, responsible for the full design cycle from research through high-fidelity delivery and developer handoff. -Designed user flows, wireframes, and high-fidelity interfaces for multiple client projects using Figma — delivering production-ready screens and interactive prototypes -Conducted user research and moderated usability testing sessions to validate design decisions, reducing rework cycles and improving task completion rates -Built and maintain

Joined as the first designer at a blockchain startup, building the product's visual identity and UI from zero — across exchange platforms, DeFi tools, and marketing touchpoints. -Designed the complete UI for a cryptocurrency exchange platform — from onboarding and KYC flows to trading dashboards and portfolio views -Created the brand identity system from scratch: logo, color palette, typography, iconography, and guidelines for consistent application across digital and print -Designed landing pages, ad creat