Lydia Bernauer

Developing and enhancing customers’ interest in products by optimizing overall visualisation of stores. Aid in planning and setting the shops of Boxaghener Platz and Helmholzplatz, including floor layout, shop windows, and goods displays in line with style/color.

Planning and developing robust business plans by providing insight on qualitative research within budgetary and time constraints. Performed in-depth research and ethnography studies focused on specific groups to find out about the brand or consumption habits. Offered exceptional support to key clients, including Kantar TNS, Alexandria (www.alexandria.com.br) , Jazz Planejamento e Pesquisa, and GFK.

Led day-to-day operations surrounding seamless execution of qualitative market research for key accounts, involving L’oreal, Walmart, Rosseti, BAT, Black & Decker, Pfizer, Sanofi, Microsoft, and Disney. Management of key accounts and attainment of set objectives. Responsible for leading and conducting market research and analyses.

Set and monitored KPIs to maximize sales and profits. Maintaining and developing excellent relationships with external brand partners to achieve optimal prices and best terms and conditions. Together with merchandising, being responsible for defining brands seasonal strategy including budget and assortment planning. In season monitoring of the OTB and reviewing the performance of the brands, making recommendations and taking action based on valid numbers.

Participated in one-year training program in Mexico, covering all areas from stores and distribution center to the apparel department, understanding the company's culture and strategies. Aided in planning/setting the eight first shops for the Kids' fashion area across the state of Paraná (Brazil) from the visual merchandising to portfolio