MARIA GERASIMOVA

Owned full employee lifecycle for 12-person workforce: contracts, onboarding, payroll, offboarding; single point of contact for all HR matters. Lifted qualified candidate inflow 35% by rebuilding the recruiting funnel (ads, vendor contracts, channel A/B tests). Cut HR admin ~1.5h/employee/day via a custom GPT library for sourcing, JD drafting, profiling, and onboarding. Retained 100% of key account and staff through a full company transition, leading change management end-to-end.

Founded and led a staffing GmbH from 0 to 12 employees; owned the full People function: Arbeitsverträge, onboarding, payroll, employee relations, Kündigungsgespräche. Quadrupled headcount (3→12) and grew monthly net profit 7× (€2k→€14k in 2 years) via disciplined hiring, retention-focused EX, and pricing discipline. Closed the first enterprise account at 30% margin; held pricing power for 4 years via service quality and a deliberate employer-brand narrative.

Led people ops across a multi-site hospitality network: scheduling, performance, and workflows for B2B and consumer accounts. Doubled headcount and lifted retention via a mentoring program and transparent incentive system, both adopted group-wide. Drove an employer-brand and standards refresh (conduct, presentation, training) lifting satisfaction across review platforms. Raised average guest rating 4.3→4.9/5 on Booking, Google, TripAdvisor, Expedia, Airbnb via a redesigned coaching cadence.