MMag. Jennifer Rom
Werdegang
Berufserfahrung von MMag. Jennifer Rom
- Bis heute 4 Jahre und 3 Monate, seit März 2021
Commercial Product Owner - 1:1 Marketing Mobile Customers bei A1
A1
- 1:1 Marketing execution to ensure sustainable data- & valuedriven, personalized cross-& upselling and & effective churn prevention for A1 mobile customer base - Accountable for revenue, budget and customer experience targets - Driving topline growth through marketing automation via Salesforce - Leading a x-functional team in agile team setup responsible for optimizations across campaigning, online marketing, sales and service - Stakeholder management with regular contact to executive leadership
- Bis heute 5 Jahre und 11 Monate, seit Juli 2019A1 Telekom Austria AG
Strategic Customer Base Development & Marketing Automation
- Developing end2end customer journey lifecycle management for optimizing customer experience & increasing customer base revenues - Implementing sustainable trigger-based strategies for cross- & upselling and effective churn prevention - Implementing Marketing Automation with household-segmentation approach to foster personalized and efficient customer base communications & campaigning including private pricing - PO Marketing Automation “young & small households” segment with agile setup
Strategic division directly reporting to Senior Director Business Unit Consumer - Driving agile transition - Identification, realization & operationalization of strategic projects: e.g. New Business Development, Omnichannel-Management, Digitization, Innovation-Management, Agile Project Management
- 1 Jahr und 11 Monate, Sep. 2014 - Juli 2016A1 Telekom Austria AG
Service Strategy & Digitization Management
Strategic division directly reporting to Director Customer Service -„Customer Service“ strategy: Responsible for strategy conception, execution & operationalization -Leading cross-functional sales-push activities as well as digital transformation activities
- 3 Jahre und 3 Monate, Juli 2011 - Sep. 2014A1 Telekom Austria AG
Marketing & Communication Management
Direct Report Head of Device Management (Marketing), Gregor Fischer - Budget responsibility: Operational management of market development funds of all hardware suppliers - Creation, realization and controlling of hardware focused ATL & BTL campaigns
- 3 Jahre und 1 Monat, Juli 2008 - Juli 2011
Sales Consultant & Marketing Assistant A1 Shop
A1 Telekom Austria AG - A1 SHOP
- Sales - Planning & executing marketing activities to push sales & reinforce customer loyalty
Ausbildung von MMag. Jennifer Rom
- 6 Jahre und 1 Monat, Okt. 2007 - Okt. 2013
Master Program Applied Business Administration
Alpe-Adria Universität Klagenfurt
Strategic Marketing & International Management, Media Communications and Organization - & Personnel Management.
- 8 Jahre und 6 Monate, Okt. 2006 - März 2015
Diploma Program Media Communications
Alpen-Adria-Universität Klagenfurt
Marketing Communications & PR
Sprachen
Deutsch
Muttersprache
Englisch
Fließend
Italienisch
Gut
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