Madara Krumina

Development, implementation and permanent optimization of organizational structure in subsidiaries in Russian Federation. Creation and monitoring of implementation of business plans. Examination of financial forecasts, mid-term and annual plans of marketing and sales departments. Contribute to implementation of international projects to introduce new products. Preparation of statistics, reports and presentations. Monitoring of bonus system (KPIs) for employees in subsidiaries.

Management of Duty Free retail. Manage and coordinate all marketing, advertising and promotional activities. Management of print production and marketing materials. Event management and liaising with agencies. Monitor, review and report on all marketing activity and results. Assistance of Business Development Manager in different projects: conducting market research, monitoring competitor activity and market conditions,contributing to development and implementation of marketing plans and strategies.

Conduction of international market research, forecast and track marketing and sales trends, analysis of collected data. Prepare reports, illustrating data graphically using charts. Account Management and sales activities. Identify and approach potential customers via cold calling, B2B sales activities. Maintaining and developing relationships with existing customers via telephone calls and emails, arrange meetings with potential customers.