Maddalena Guarnieri

Within the Amazon Fashion Private Brands Team I am covering two main roles: - Marketing Lead for Exclusive Selection Fashion developing and executing the traffic plan across EU5 for key brands - Marketing Project Manager working on short term and long term projects (i.e. Prime Day, Black Friday, Inventry Reduction Planning & brand launches), coordinating marketing activities and owning weekly reporting of performances to Directors and Vice President.

As Site Merchandiser of Amazon BuyVIP for Italy, Spain & Germany I was in charge of: - Optimisation of Customer Experience - POC of Creative Team for international projects (Prime Day, Cyber Week) - Project Manager of Fashion and Editorial BuyVIP Page - Coordination of BuyVIP weekly promotional activities for the Outlet section - Development and launch of Hybrid Pages (Fashion Editorial Pages) - POC for Seasonal Shooting in the London Photo Studio

As Digital Marketing Specialist for Amazon BuyVIP my main duties included: - Drafting and upload of advertising campaigns on Social Media Channels and Affiliation Platforms - Daily monitoring and weekly reporting of Marketing Activities results, with indications about actions and possible developments - Collaboration with the Design Team for the creation of advertising content - Customer acquisition and retention

As part of the Contentainment Team (Experiential Marketing) I have taken part to international projects with the goal of creating memorable brand experiences in airports. Main duties: - Support in the creation of Experiential Marketing in the airports - Development of the Contentainment Activities calendar - Contentaiment proposal for Birmingham Air China Souter - Attending meetings with Brands to agree on slots and type of promotion in the Contentainment areas

I joined United Colors Of Benetton Group in the Assortment & In-Store Activation team Main tasks included: − Creation of the sample order for the Spring 14 collection − Presentation of the sample order to the different countries − Support the USA in the Buying process of the sample collection − Creation of the orders and the related reports with programs such as COLOR and Benetton TV

Strategic Management, Consumer Behaviour, E- Commerce, Marketing Research, Business Analysis and Decision Making, Accounting, Managerial Economics, Advertising and Promotion.