Madeleine Blackwood

Provide strategic advisory support in digital marketing, brand transformation, customer experience, and data-driven business growth. Evaluate integrated marketing strategies, customer acquisition opportunities, digital advertising effectiveness, and marketing technology solutions. Assess artificial intelligence and machine learning applications in audience segmentation, predictive customer analytics, personalized marketing, and campaign optimization.

Led strategic initiatives focused on digital marketing transformation, customer experience, and data-driven brand development. Evaluated marketing technology platforms, customer analytics tools, and digital advertising performance measurement methods. Explored artificial intelligence and machine learning applications in customer segmentation, predictive modeling, campaign optimization, and personalized marketing.

Developed digital marketing and brand strategies aligned with client business objectives and audience insights. Coordinated digital advertising, social media, content marketing, and customer engagement initiatives. Applied marketing analytics and campaign performance data to evaluate consumer behavior, conversion trends, and advertising effectiveness. Worked with creative, media, and analytics teams to optimize campaign planning and channel allocation.

Supported the planning and execution of advertising campaigns across traditional and digital media channels. Coordinated client communications, creative briefs, campaign schedules, and project deliverables. Conducted market research, competitor analysis, and audience assessments to support campaign planning and performance reporting. Collaborated with creative, media, and account teams to maintain campaign quality and consistency.

Supported the planning and execution of advertising campaigns across traditional and digital media channels. Coordinated client communications, creative briefs, campaign schedules, and project deliverables. Conducted market research and audience analysis to support advertising recommendations and campaign reporting.

Supported advertising and marketing activities, including audience research, campaign coordination, media planning, and client communication. Assisted with advertising proposals, competitor analysis, and promotional initiatives targeting the UCLA campus community. Gained practical experience in advertising operations, marketing research, and collaborative project execution.

Graduate studies focused on strategic management, marketing strategy, corporate finance, consumer behavior, business analytics, and organizational leadership. Developed expertise in brand positioning, market analysis, customer acquisition strategies, and marketing investment evaluation. Explored the growing role of digital platforms, customer insights, and data-driven decision-making in business strategy.

Focused on communication studies, media analysis, advertising principles, consumer behavior, and public relations. Developed a strong interest in brand communication, audience research, digital media, and marketing strategy. Strengthened analytical thinking, research, presentation, and communication skills through academic coursework and collaborative projects.