Magdalena Böck

- Interface with R & D for sustainable product development - Building and managing strategic partnerships - identification of key markets - Coordintation of operational & strategic marketing

- Building and structuring a new department - Introduction of relevant processes for effective product management - Interface with the R & D department in the parent company - Building and managing strategic partnerships - Supporting management in strategic planning

Head of Marketing - Structuring a new department (4 employees) - Introduction of a new Corporate Design Senior Manager – International Sales & Market Development "Acoustic Camera" - North & South America, Europe, Australia - Technical & commercial control/ support of intl. sales partners - Building and managing strategic partnerships - Establishing sales subsidiaries (AT, ESP) - Market introduction strategies for new / updated products - Supporting management in strategic planning

Oceania, Europe, Americas - Technical & commercial control/ support of intl. sales partners - Market development/ development of new sales partnerships - Operational marketing - Supporting management in strategic planning and product strategy planning (positioning, marketing, pricing ...)

Asia, Europe - Technical & commercial control/ support of intl. sales partners - Market development/ development of new sales partnerships - Operational marketing - Supporting management in strategic planning and product strategy planning (positioning, marketing, pricing ...)

- Technical and commercial assistance to intl. distributors - Market development - New product pricing

Exchange Semester ::: Marketing, Intercultural Competence, Managing People in the Global Economy

International Management & Business, Human Resource & Intercultural Management, International Law & Global Political Studies