Dipl.-Ing. Magnolia Restrepo

Reporting to the European MKT Director and Sales Director, I was accountable for developing, planning and overseeing the digital and offline marketing strategy. This included sharing and exchanging strategies and information with the other Regional MKT Managers. My responsibilities were: go-to-market, market intelligence, campaigns and programs of awareness an PR, demand generation, channel partner and customer loyalty. Following market research and competitors. Managing marketing budget.

I was responsible for planning, organizing and executing programs that generate new prospects and advance existing opportunities within specific accounts and leads. Developing almost from scratch, a new e-Product Unit. Defining roadmap of businesses aligned with sales targets. I was the liaison between marketing and field sales team. Leading and building marketing plans and programs including both inbound and outbound tactics.

I was responsible for the development of a comprehensive go-to-market plan, incorporating a clear brand strategy, audience segmentation and on & off marcom strategy ensuring the localization of global platforms and brand positioning through reliable value positions around different health specialties (medicine and veterinary). Building strong brand identify and awareness within the Health Science community. I was accountable for both internal and external communications.

Responsible for developing the go-to-marketing strategy and plan to communicate benefits of product portfolio focus Pharma Industry and Healthcare community. It included Product Messaging (value proposition); Developing sales tools; Planning product launching; Obtaining customer insights through product usage, surveys, focus groups, market research; Creating content and copy for the website, blog, videos, brochures; Coordinating events and congresses, among others.

BUSINESS COMMUNICATION - Degree Recognised in Spain