Lawrence Ullmann

Oversaw all marketing and sustainability efforts, including B2B and B2C strategies, team and budget, branding, lead generation, customer lifecycle management, digital and performance marketing, partnerships, and public relations.

Led growth initiatives while integrating sustainable practices, ensuring environmentally and socially responsible business development.

Drove growth by identifying opportunities, implementing strategies with cross-functional teams, and leveraging data-driven insights for continuous improvement.

Oversaw overall business development, including go-to-market strategies, product development, new client prospecting, contract negotiation and optimization of sales funnel.

• Kite Surf instructor for the season in Cartagena de Indias/Colombia (November 2019 to March 2020) • Traveled South America by land from Brazil to the extreme south near Cape Horn and back north along the Pan-American Route up to Colombia (Nov 2018 – Sep 2019)

Led global product management and digital experience, including mobile marketing, directing design and cross-functional teams to enhance user experience and foster synergies across business verticals, platforms, and subsidiaries.

Led design and e-merchandising teams, driving product strategy and digital experience across subsidiaries, and overseeing execution to optimize product presentation and enhance the online shopping experience group-wide.

Led e-merchandising efforts, including marketing campaigns, optimizing conversion rates (CRO), product presentation, category management, and overall shopping experience to drive sales and boost customer engagement.

Managed brand development and coordinated with sales, finance, PR, demand planning teams, subsidiaries, and fashion houses; oversaw a €10+ million budget; led product launches, local marketing campaigns, and pricing strategies; and conducted business analyses.

Led a successful product launch, coordinated marketing activities with external agencies, managed advertising and pricing strategies, conducted market research and SWOT analysis, and contributed to budget development and sales force training materials.

Directed the launch of two online magazines, developing the marketing strategy and websites, managed SEO, SEM, SMM, and CRM activities, created newsletters and marketing materials, and conceptualized an online advertisement webpage.

Board Member, elected students’ representative

Directed Switzerland’s largest neutral online political poll, leading a team of 7 and securing private sponsorship. Managed marketing and media activities, reaching 20,900 participants and partnering with national media and over 50 civil organizations. Collaborated closely with top political party leaders and played a key role in redefining the organization’s strategy.

Conducted research on valuation methods and supported the launch of new online databases. Performed industry and market research, analyzed competition, and assessed market trends, including conducting SWOT analyses.