
Lawrence Ullmann
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Lawrence Ullmann
Oversaw all marketing and sustainability efforts, including B2B and B2C strategies, team and budget, branding, lead generation, customer lifecycle management, digital and performance marketing, partnerships, and public relations.
Led growth initiatives while integrating sustainable practices, ensuring environmentally and socially responsible business development.
Drove growth by identifying opportunities, implementing strategies with cross-functional teams, and leveraging data-driven insights for continuous improvement.
- 1 Jahr und 10 Monate, Mai 2020 - Feb. 2022
Marketing and Sales Director
sQale by QoQa
Oversaw overall business development, including go-to-market strategies, product development, new client prospecting, contract negotiation and optimization of sales funnel.
- 1 Jahr und 7 Monate, Nov. 2018 - Mai 2020
Gap Year
Sabbatical leave
• Kite Surf instructor for the season in Cartagena de Indias/Colombia (November 2019 to March 2020) • Traveled South America by land from Brazil to the extreme south near Cape Horn and back north along the Pan-American Route up to Colombia (Nov 2018 – Sep 2019)
- 2 Jahre und 2 Monate, Sep. 2016 - Okt. 2018
Global Head of Product and Digital Experience – Jumia Group
Jumia Group
Led global product management and digital experience, including mobile marketing, directing design and cross-functional teams to enhance user experience and foster synergies across business verticals, platforms, and subsidiaries.
- 11 Monate, Nov. 2015 - Sep. 2016
Head of E-Commerce Product and Digital Experience – Africa & South Asia
Jumia Group
Led design and e-merchandising teams, driving product strategy and digital experience across subsidiaries, and overseeing execution to optimize product presentation and enhance the online shopping experience group-wide.
- 1 Jahr und 6 Monate, Juni 2014 - Nov. 2015
Head of E-Commerce Marketing - Jumia Nigeria
Jumia Group
Led e-merchandising efforts, including marketing campaigns, optimizing conversion rates (CRO), product presentation, category management, and overall shopping experience to drive sales and boost customer engagement.
- 8 Monate, Aug. 2013 - März 2014
Assistant Brand Manager DACH - Gucci and Escada Fragrances
Procter & Gamble
Managed brand development and coordinated with sales, finance, PR, demand planning teams, subsidiaries, and fashion houses; oversaw a €10+ million budget; led product launches, local marketing campaigns, and pricing strategies; and conducted business analyses.
- 7 Monate, Juli 2010 - Jan. 2011
Marketing Intern - Laboratoires Vichy
L'Oréal Suisse SA
Led a successful product launch, coordinated marketing activities with external agencies, managed advertising and pricing strategies, conducted market research and SWOT analysis, and contributed to budget development and sales force training materials.
- 7 Monate, Aug. 2009 - Feb. 2010
Project Manager in strategic marketing
Lingua Group
Directed the launch of two online magazines, developing the marketing strategy and websites, managed SEO, SEM, SMM, and CRM activities, created newsletters and marketing materials, and conceptualized an online advertisement webpage.
- 2 Jahre, Aug. 2007 - Juli 2009
Board Member, students’ representative
Akademischer Sportverband St. Gallen
Board Member, elected students’ representative
- 1 Jahr und 1 Monat, Mai 2008 - Mai 2009
Leader of the Organizing Committee
Vimentis
Directed Switzerland’s largest neutral online political poll, leading a team of 7 and securing private sponsorship. Managed marketing and media activities, reaching 20,900 participants and partnering with national media and over 50 civil organizations. Collaborated closely with top political party leaders and played a key role in redefining the organization’s strategy.
- 6 Monate, Apr. 2007 - Sep. 2007
Business Analyst Intern
Venture Valuation AG
Conducted research on valuation methods and supported the launch of new online databases. Performed industry and market research, analyzed competition, and assessed market trends, including conducting SWOT analyses.
Ausbildung von Lawrence Ullmann
- 6 Monate, Sep. 2012 - Feb. 2013
International Management
Warsaw School of Economics
- 1 Jahr und 4 Monate, Sep. 2011 - Dez. 2012
International Management
CEMS
- 1 Jahr und 1 Monat, Sep. 2011 - Sep. 2012
International Management
ESADE, Barcelona
- 4 Jahre und 2 Monate, Okt. 2005 - Nov. 2009
International Affairs
Universität St Gallen
Sprachen
Französisch
Muttersprache
Englisch
Fließend
Deutsch
Fließend
Spanisch
Fließend
Polnisch
Grundlagen
Swiss German
Muttersprache
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