Maike Pavenstedt

Supporting OBI next unit "New Business & Venture Design"

Supporting OBI next unit "New Business & Venture Design"

In the Tribe SMART DECISIONING we build and deliver a sophisticated AI toolkit supporting the predictions and business decisions of business units within Deutsche Telekom to improve its business results – both by reducing cost and increasing revenue. Together we identify and define business problems and then design and build AI-based tools to support solving them. My role was to develop UX Research Strategies for the different AI-projects to bring together high-tech solutions and user needs..

Moderation and coaching in the context of the project "Campus Digital" of the DIN Group. "Voice of the customer - How to continuously integrate the user's perspective in the development process" (lecture, advanced & professional workshop) "UX, UI & prototyping - Lean and iterative UX design approach" (lecture)

Developing a virtual digital assistant using artificial intelligence (AI) technology. Methods I used: Competitor Analysis, Contextual Interviews, Persona & Empathy Mapping, User Journey Mapping, Service Blueprint Workshop, MVP Definition, Heuristic Evaluation, Hallway Tests, qual. & quant. Usability Tests, Field Test

In-Home-Interviews (within the sessions we integrated the following methods: CardSorting, User Journey, Concept-Prototyping-Puzzle)

agile user centered product and service development via qualitative user research, ideation, concepting, prototyping and evaluation

Diplomthema: "Connected Reality - Gestaltung der Schnittstelle zwischen physischer und virtueller Realität"