Maja de Mérey

• Swarovski Professional’s (SP) Global Services Strategy development & implementation • Global Services Portfolio optimization and differentiation, incl. measurement and evaluation of the services impact on TO and ROI • Monitoring & Recommendation Framework development and operational implementation • Global brand strategies & brand program concepts management • Brand value proposition & brand protection measures identification and management

• Business development strategy with an allocated budget, incl. conversion tactics • Marketing strategies for specific target markets, incl. Middlesex brand leveraging, PR and digital campaigns • Online campaigns, within aligned global communication strategy, incl. CRM, social media, online advertising, emailing, SEO, blogs, webinars, videos, etc. • Brand awareness and lead generation campaigns • Stakeholders management

• Event management (up to 500 people) • Regional online communication strategy development • Content marketing for online & offline channels, incl. video production, printed collateral, social media, etc. • PR activities in target markets • Stakeholders management (10+ existing and 7 new international partners) • Market research in selected markets, along with analysis and projections

• Promotional opportunities identification and short term gains through existing partnerships • Brand awareness and lead generation digital campaigns in target markets • Market research and providing high-level, reliable reports for future planning • Promotional events support, incl. high-level presentations delivery to potential and existing stakeholders (up to 450 people) • Conversion tactics

Setting the content strategy and developing and curating content for our social sites including blogs, Facebook, Twitter, YouTube, LinkedIn and others. Includes writing content, helping develop the company’s point of view, and reviewing all content for SEO Writing articles according to the needs of particular clients (over 150 articles across 6 clients)

• Event management • Content creation for various digital channels

• Marketing & PR campaigns incl. industry specific press releases, advertising, direct marketing, launching a new website and developing communication materials • Content creation for various digital channels • Telemarketing campaigns as a part of lead generation campaign • Project Management e.g. implementation of ISO • Office Management

• Office Management • PR, Marketing and Advertising activities for both Irish and Polish markets • HR activities (recruitment in Poland)

• Interdisciplinary project management, incl. organizational and technical support for Warsaw’s Mayor Plenipotentiary in cooperation with NGOs

Lead the planning and implementation of project Facilitate the definition of project scope, goals and deliverables Define project tasks and resource requirements Assemble and coordinate project staff Plan and schedule project timelines

• Assistant/Secretary to Mayor’s Office Directors

Modern Diplomacy