Dr Marcel Lichters

Jun.-Prof. Consumer Behavior
Full-time employee in Magdeburg
Magdeburg
Magdeburg
Academia
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Dr Marcel Lichters's haves

  • Erfahrungen im Bereich Conjoint-Analysen (insbesondere CBC und ACBC)
  • Sensorische Produktforschung/ sensorisches Benchmarking
  • Conjoint-Analyse
  • Consumer Behavior
  • Ausbildungsmanagement nach AEVO
  • Erfahrungen im Bereich quantitative Marktforschung (national und international)
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Dr Marcel Lichters's wants

  • Interessante Branchenkontakte
  • Kontakte für industrienahe Forschungsprojekte im Bereich Consumer Behavior
  • Forschungskooperationen
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Dr Marcel Lichters's professional experience

3 years
09/2016 - to present
Jun.-Prof. Consumer Behavior
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Vertretungsprofessor
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Senior Manager
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Wissenschaftlicher Mitarbeiter / Post-Doc
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Scientific Consultant
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Wissenschaftlicher Mitarbeiter / Doktorand
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5 months
03/2014 - 07/2014
Lehrbeauftragter Marktforschung/ Conjoint-Analysen
Hochschule Harz
5 months
03/2013 - 07/2013
Lehrbeauftragter Marketing/ Marktforschung
Hochschule Harz
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Dr Marcel Lichters's educational background

  • 09/2012 - 06/2015
    Otto-von-Guericke-Universität Magdeburg
    Wirtschaftswissenschaften, Promotion (summa cum laude)
    Marketing, Marketing Research, Consumer Behavior, Consumer Psychology, Conjoint Analysis, Multivariate Data Analysis, Health Economics
  • 10/2009 - 02/2012
    Hochschule Harz
    Business Consulting, Master of Arts (1,0)
    Strategisches Marketing, Prognoseverfahren, Entscheidungsforschung, Conjoint-Analysen,
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Dr Marcel Lichters speaks the following languages:

  • German (First language)
  • English (Fluent)
  • Russian (Basic knowledge)

Dr Marcel Lichters's interests

  • technikaffin
  • Natur
  • Musik
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