Marcello Lai
Bis 2010, Consulente, Consulting ML
Zürich, Schweiz
Werdegang
Berufserfahrung von Marcello Lai
5 Monate, Mai 2010 - Sep. 2010
Consulente
Consulting ML
6 Jahre und 4 Monate, Mai 2004 - Aug. 2010
Store Manager
Gioielleria di Via Luvini
Business Development: Business Plan, positioning store in medium high segment, deal with bank for financing business, deal with official supplier to acquire brands, revenues growth (doubled betw. 05-09), visual merchandising. Buyer and Stock Management. Customer Relationship Management: relationship with suppliers & customers, customer database. Product Management: Marketing plans & brand management. Accounting and Reporting: financial closure (annual, VAT), sales analysis. HR Management: 5 reports
5 Jahre und 9 Monate, Dez. 1998 - Aug. 2004
Sales Planning Manager
Bvlgari Parfums
Reporting: Ex-Factory, consolidation, retail, wholesales. Planning: Revenues & support budget consolidation ( budget, revisions, 3y pl) Product management: Pricing (competitor analysis, ww price management); product (positioning, assortment, sales forecast, margin analysis). Project management: BU 3y plan (€ 150 M) to increase productivity & SKU rationalization (from 1000 to 400). Distribution: Markets with potential for affiliate, KAM. IT: Maintaining SAP, SAP steering committee member. HR: 4 reports
Ausbildung von Marcello Lai
6 Jahre und 1 Monat, Nov. 1991 - Nov. 1997
Marketing, Management, Finance, Bank
Zurigo
Marketing: Customer relationship marketing
Sprachen
Italienisch
Muttersprache
Französisch
Fließend
Englisch
Fließend
Deutsch
Fließend