Marcelo Kelles

One of Europe’s largest producers and retailers of electricity and heat, where I am responsible for: • Internal stakeholder alignment and market intelligence to define value proposition to industrial partners.

Leading technology provider to the metals industry, where I: • Conducted M&A analysis to fill international knowledge and capacity gap defined by coordinating regions. • Carbon Credit analysis to review ESG strategy. • Competitor and market intelligence for battery recycling business.

SMS group's center of excellence in industrial digitalization, where I: • Developed new businesses achieving 28% growth in the number of active customers. • Structured and lead the business development team. • Developed the go-to-market strategy and competitor intelligence for the energy digitalization business. • Built business cases to obtain mandate from customers' C-level for their digital transformations. • Implemented the post-merger integration with the 13.000 people German group.

Fast growing solar energy integration and consultancy in Brazil. • Achievments: Responsible for creating and managing the customer success team, reaching 80% NPS response rate, decreasing the number of orders by 30% and the time to solution by 40%.

SMS Group company from Luxembourg developing technology for the steelmaking industry since 1870. • Achievements: Development of new sales KPI with the board of directors that revealed potential savings of almost 20% in prospecting costs.

Top 5%. Activities and societies: Hydrogen Society. Zukunftscluster Wasserstoff.Activities and societies: Hydrogen Society. Zukunftscluster Wasserstoff. Graduation Project: Numerical simulation of the influence of hydrogen on the plasticity and damage evolution of pipeline steel.

Exchange year with scholarship granted from the Brazilian government - CAPES Science Without Borders. Subjects in Energy Systems and Design.

Granted me a scholarship to study the development of concept Internal Combustion Engines improving the air flow, spray injection and combustion, through numerical models and CFD simulations. Research in photovoltaic energy systems, including Organic Photovoltaic Panels (OPV).