Marcin Antoniak

4-month strategic advisory marketing project – analysing the company’s marketing situation, repairing managerial issues in the department, creating a set of main goals, summing up 2018 spendings + creating 2019 budget. Creating marketing operational plan for 2019 focused especially on E-marketing, setting up regular weekly internal meetings plus monthly meetings with sales, creating a schedule of preparations for main trade fairs. A very positive letter of references available.

6-months strategic advisory project of analyzing company’s market position vs. competitors – creating a strategic report describing company’s marketing and sales position on the market, analyzing possible changes Change management – modifications suggestions and realizing policies of: introducing NPDs, margin calculations, production-warehouse, quality, people motivation, work quality improvement, introducing Kaizen system. A very positive letter of references available.

Support in leading private business – distribution of collagen cosmetics

Product managing of direct markets in Western Europe and Mena (Middle East / North Africa) – managing product offer in the area of responsibilities, analyzing modifying and creating new offer. Biggest project – entering new market – Spain (creating from the scratch full product offer for the market). Working on entering chosen MENA markets. Working on marketing materials (for Spain and all export markets) Experience in entering new markets. New experience on MENA markets.

Managing markets of Eastern Europe, Baltics and Balkans – managing responsibility for various brands (Parker, Waterman, Sharpie, Rubbermaid…) – creating and performing marketing plans, strategies and tactics, operative activity focused on organizing and performing promotions, NPDs, managing actual offer, budgeting, budget management, creating and realizing pricing policy, analyzing competitors, merchandising, PR. Cooperation with Sales Dept. Work in a multinational environment of an international company

Responsibility for Poland, Czech Rep., Hungary and Romania, – launching and developing new products, market and price analysis, analyzing the competitors acting, creating and coordinating promotional and loyalty programs, creating POS materials policy, budgeting. Managing programs on multinational level, organizing trainings, Promotion to Market Manager after year of working. Work in a multinational environment of an international company

Occasional offer – responsibility for occasional offer (80-90 SKU’s), creating the strategy, creating and modifying products, changing technology, new graphics, planning, budgeting, analyzing, POS materials, cooperation with creative agencies. Akuku! (brand) – creating new strategy and image for Akuku! – brand for kids. Private Labels – coordinating offers preparations. Analysis – preparing the analysis for the Board of Directors.

Marketing strategy creation, TV campaign creation & management (post campaign analysis, media house selection, spot modification, media planning), marketing analysis (AC Nielsen, MEMBR, GFK, internal data), POS creation, cooperation with graphical agencies, portfolio rationalization, creation of NPD’s, new graphics and packagings, sales-marketing negotiations – also with European partners.

marketing, management, economics

Biology

Controlling, Analysis

Marketing, Management