Edith Pels-Blufpand

Management consultancy in Retail, Wholesale and Production, working in the field of: • Near & Far Sourcing • Brand, Product and Concept Development • Category & Assortment Management • Change Management • People Development • Organization Development & Design • Strategy • Marketing • Buying • Sales • Recruitment • Supervisory / Advisory Board • Company Presentations

Everspring is a dropshipping and wholesale marketplace for fresh plants & flowers . Empowering floriculture by connecting retailers and growers. Offering next-level Agri logistics by using the most advanced end-to-end platform, delivering a wide range of top-quality products to consumers→ unlocking new sales channels with fresh products. Last-mile delivery in +15 EU countries. As Member of the Advisory Board & Consultant I actively advise the company on several strategic & commercial options and challenges.

@OBI the destination for Beautification ideas for the Home & Garden! Managing: • The Assortment Management and Product Development of the Beatification Assortment • Trendscouting @OBI • Operative Private Brand Marketing @OBI Focus on a use case and “consumer-centric” product range strategy and architecture; as well as Store & Online Concepts. Leverage data and insights and manage a use case and “consumer-centric” product range strategy & architecture, Store & Online Concepts.

Fully responsible for and managing teams of ~ 85 employees for Product Management of Garden & Living (Garden Hardware, Home Decoration, Household & Storage), Quality Management (product requirements, social compliance, sustainability, etc.) en Trendscout Defining Trend Themes, set directions for Product Management and Stores/Online as input for composing home & garden collections and for marketing & customer journey purposes)

Fully responsible for and managing the Division Garden & Decoration. Directing a team of ~ 30 employees, which is responsible for the development of the assortment, pricing and private label concepts, Quality and Packaging. Internal and external motivator for Assortment Developments, Country specific Focus, Sales, Online Offers, Range specific Logistic topics, Import Process. Close international cooperation with the OBI Country Category Management, OBI sourcing Offices and international third parties

Responsible for and managing the product group Garden Furniture (Allibert, Jardin and Keter) with a hands on mentality in the field of Strategy; set up the 3-5 year strategy plan for Keter Garden Furniture Worldwide in perspective of product- and price ranges, brand strategy, country strategy and channel strategy. Align New Product Management, Business Development and Product Life cycle according to this strategy and coaching the Furniture Marketing Team (4).

As a Non-Executive board member I am part of a team that advises and appoint the Executive Board. We supervise the policy and the general state of affairs in an independent and expert way. Within this supervisory board, as member of the HR Committee, also responsible of the assessment and remuneration of the board.

Responsible for: • Project cushions for lounge sets • Support the Benelux Sales team in maintaining a category-relation with their major retailers • Support the NPD team with developments in mixed materials and sourcing from the Far East

Co-Owner and solely responsible for and managing LiveOut B.V. (joint venture between H. Gautzsch & EPB4Retail B.V.); a Dutch Garden Furniture importing company specialized in direct container business from the Far East. Focussing on developing, purchasing, handling and quality checking of garden furniture for Retailers, offered as LiveOut branded or as Private Label collections. For the Benelux market LiveOut was also exclusive sales partner from stock for the labels Siena Garden, Queen’s Garden and MBM.

Outdoor Life Group is a Dutch company specialized in garden wood and log cabins for the DIY market and the garden industry. Delivered consultancy in the field of Category Management, Product Management, Marketing, Buying and Sales.

Fully responsible for and managing the product group Garden Furniture: • Composition of the assortment, pricing and private label concepts. • Sales, margin, inventory and market share objectives. • Sourcing on the local and international markets (especially Far East). • • Purchasing synergy projects within the Blokker Holding with sister organizations Leen Bakker, Tuincentrum Overvecht, Marskramer and Casa.

Fully responsible for the product group Lighting and also the deputy of the Group Buying Manager in his absence.

Compose, design and purchase the summer collection (garden furniture, barbecues, suites/bags, tools and swimming pools) for which the final destination is the European retail and wholesale market. The emphasis lies very strongly on price and direct buying

ED Collection designs, imports and sells interior and seasonal decorations for wholesale and retail on the European market. ED Collection had 200 employees at this time. Sales. Directing seventeen employees. Fully responsible for the Purchasing Department and jointly responsible for the business strategy and the implementation of new developments in this: e.g. ED Mission Statement, Values ED, ED Positioning, Goals ED, ED Collection, ED Name & Logo.

Praxis had in this period 120 stores in the Netherlands and 5,000 employees. Directing one employee. Fully responsible for the preparation and implementation of the marketing plans for the groups Christmas, Other seasons, Garden Furniture, Garden wood, Paving, Fertilizers, Metal fences / mesh and non-DIY-promo’s.