Marcio Amadeu

As Usability Coordinator, I am responsible for manage research, studies, tools, and usability testing to provide insights that lead to a better development of products and services by improving the customer experience in online channels. Furthermore, I lead the planning, execution and analysis of A / B and multivariate testing in various products, from landing pages to key interfaces of the board (as recharge channels and portals).

Melt DSP is a media focused startup. It´s the first company to work with real-time bidding in Latin America. During my work there, I was able to implement the Lean UX Methodology, improve the user interface of the platform for campaign creation, re-architect the frontend code and develop new ad templates that are being seeing millions times per day. My tasks included from Usability tests, Contextual Inquiries to Prototyping and User Interface Design, A/B Testing and Frontend Management.

iThink is a brazilian digital agency that was acquired sometime ago by Sapient Nitro. In my work there, as Information Architect, I was responsible for wireframe creation and prototyping the experiences in projects for mobile and web, write requirements documents for developers, produce and present content inventories, task flows, navigation maps, heuristic and benchmark analysis. Clients include Jonhsons´n´Jonhsons, Telefonica/Vivo, Bradesco, Pepsico and Angry Birds.

My work there ranged from Frontend to UX Design of the market place key pages like Categories /Product Pages. My tasks included write code, prototyping, strategic design and A/B Testing . Furthermore, I was responsible for SEO, Analytics and Landing Page reports. I also did usability testing consultancy to help the Japanese team develop a global user research of the use of navigation, search results and the general buying flow and assisted the IT team to implement Cxense Digital advertising system.

My tasks included User Experience Design of the platform, Personas Creation, Prototyping new features and General Frontend Development. I also did the art direction and development of landing pages versions for external clients (to be used in A/B and Multivariate Testing). Furthermore, I was also responsible for managing an small team in the interface design of a small e-commerce (used to test the platform).

Geração.cc is a digital agency focusing in small clients. My work there ranged from e-commerce interface creation and development to architect, create and development of content heavy sites. My tasks included planning, wireframe creation, axure prototyping, frontend development, webdesign, Google Analytics reports and a small team management.

Walmart is one of the biggest e-commerce in Brazil. My role as Frontend Developer was to produce landing pages, email marketing and make small changes in the Home and Category Pages. Also, I was responsible for some banner ads creation.

Information Architecture