Marco Lotteri

- Identify new influencers and brand ambassadors from different social media platforms - Manage and maintain influencer and agency relationships - Develop, implement, execute, optimize social influencer campaigns (Native Apps, Facebook, Instagram, Youtube, Twitter, Snapchat, TikTok, Blog)

- Key affiliate management – in charge of researching, scouting, negotiating and onboarding premium advertisers and publishers while negotiating terms of the partnership, KPI and goals - Key account acquisition management – end-to-end responsibility of the sales cycle, including identifying strategic new business opportunities including new markets, growth areas, trends, customers, products and services

- Responsible for global online/mobile advertising projects, market research, business development in Italy and France - Develop an A/B test strategy to constantly monitor and optimize overall campaigns performances, working with Sales Team to drive data insights into decision making - Product management for online/mobile services: mobile games and applications, music services, VOD video streaming, adult services

- Media buying using CPM/CPC/CPA/CPO/CPI models - Measure and analyze campaign performance and develop strategies to optimize campaign efficiency to maximize ROI

- Develop and implement global marketing initiatives with internal design and marketing teams - Maintain relationship with international sales agents and attending buyers