Marco Pappalardo

Support the evolution of Oracle's EMEA Social Media demgen marketing model via - Social paid promotions on Oracle branded channels (400+ programs supported per year across EMEA) - Social Metrics Methodology and Reports - Best practices and training for Oracle EMEA Field Marketers

1-to-1 marketing activities for Key customers of the Public Sector, Manufacturing and Telco in Italy (e.g. Poste Italiane, Telecom Italia, H3G, ENI, ENEL, Lottomatica, Sky Italia, FIAT, Sogei, Ministero Della Difesa, Finmeccanica). Market Segmentation, Account Profiling, Marketing Account Planning, Value Proposition Positionning were key aspects of my role. The aim was to help assigned Sales Account Teams meet their targets, working as an active part of these teams.

1-to-1 marketing activities for Key customers of the Public Sector in Italy (e.g. Poste Italiane, FS, Ministero Dell'Economia e Delle Finanze, Sogei, Ministero Della Difesa, Ministero dell'Interno, Ministero Dei Trasporti, Lombardia Informatica, Finmeccanica). Market Segmentation, Account Profiling, Marketing Account Planning, Value Proposition Positionning were key aspects of my role. The aim was to help assigned Sales Account Teams meet their targets, working as an active part of these teams.

Politics, Economics