Marcos Cadena
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Marcos Cadena
- Current 10 years and 5 months, since Jan 2016
Vice President Digital, eCommerce & Distribution
Minor International
Led MHG center of expertise for developing and executing MHG digital strategy, customer engagement, multi-purpose innovation, and acceleration of brand presence through emerging digital media, including the web, mobile, and social. Served as a key adviser to Minor's executive management in influencing the strategic digital roadmap.
- 3 years and 5 months, Aug 2012 - Dec 2015
Group Director Electronic Distribution & Ecommerce
Minor International
Responsible for the company’s worldwide distribution, digital strategy and operations including, SEM, SEO, PPC, Mobile development, CRM, Loyalty program, Social media, TPI, GDS and Central services architecture including CRM and loyalty program. Selected technology and suppliers to develop innovative company-wide and web strategy. Responsible for all the financial results and budgets.
- 2 years and 6 months, Mar 2010 - Aug 2012
Corporate Director Digital Strategy
Kempinski Hotels S.A.
Overall responsibility for the company’s worldwide digital operations including, SEM, SEO, Mobile development, Architecture, E-CRM, Social media, TPI. Identified optimization tactics for improving online sales for the different markets (Europe, MEA, Asia)
- 1 year and 9 months, May 2008 - Jan 2010
Project Manager Web & eCommerce
Kempinski Hotels S.A
Management of team of 3 people and 40 web coordinators. Responsible for the company’s worldwide web & ecommerce infrastructure, development, SEO, wire framing, architecture, security and analytics system.
- 2 years and 6 months, Jan 2006 - Jun 2008
President & Founder
EHL Junior Enterprice
Founder and responsible for the administration and management of the company. Organization of the teams and project deliverables. Organization of overall sales and contracting.
Ausbildung von Marcos Cadena
- 1 year and 3 months, Mar 2011 - May 2012
Digital Marketing
IE Business School
SEM, SEO, Digitl advertisment, Matketing, E-Reserch, Social Media, Campaing Management
- 2004 - 2008
Hospitality Management
Ecole Hôtelière de Lausnne
Sprachen
English
C1 (Fließend)
Spanish
C2 (Verhandlungssicher / Muttersprachlich)
French
C1 (Fließend)
German
B1-B2 (Gute Kenntnisse)
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