Marcos Salla

InnerWorkings is the leading global marketing execution firm for Fortune 500brands across a wide range of industries. I was responsible for the INWKbusiness, customer service, sales, operation and P&L in Latin America. Irestructured the team and strategy achieving outstanding results: - Revenue growth from USD 53million (2017) to USD 75.8million (2019); - Conversion rate increase from 44% to 74%; - Gross Margin increase from 13% to 17.8%; - EBITDA increase from 3.1% to 5.7% in 2020.

Allis is the leader on Trade Marketing services in Brazil, increasing the performance of Brands at the POS, and enrichin each shoppingexperience. I coordinated a turnaround, from a passive labor-management enterprise to an innovative marketing execution company: - Increased revenues by 25%/year, to USD 100 million, and operating margin by 30%/year, achieving market leadership; - Re-structured the customer service area and its performance: from 76%to 97% operational efficiency;

Responsible for the start-up of Consumer Goods & Retail vertical in LatinAmerica, achieving sales of USD 5.0 million per year: - Supported a large French retailer, evaluating synergies and costs of a potential merger; - Developed an analysis to increase SSS (Same-store sales) for a specializedretailer (Textile) - 23% sales increase identified; - Coordinated the M&A due diligence analysis for a manufacturing & retailcompany in the optical sector - M&A approved by the board;

Responsible for the operations of Management Engineers Consulting inLatin America - acquired by Booz & Co. I coordinated a turnaroung.achieving the first break-even after 5 years of the company in Brazil: -Managed the turnaround of M.E.: revenue of € 3.4 million/year throughsolid strategy, broad networking & winning proposals; -Developed an assortment gain plan for a German cosmetic company: €7.0 million on pruning, 9% complexity reduction, 11% profit increase;

Responsible for the sales strategy and market intelligence, to improvesales results, and the synergy between sales, marketing, and finance: -Achieved historical sales record in Nov/04, Feb/05 and Oct/05, achievingUS$ 900 million over change management initiative on sales channels; -Increased Indirect Channel sales by 15% through partnerships withdistributors and wholesalers; -Improved the NOPBT by 35% through the development of a solid P&Lmanagement process;

Responsible for the start-up of Edgecom in Brazil, achieving € 3,3 millionin the 1st year, exploring consumer goods, telecom, and financialservices clients in Latin America: -Developed a successful start-up strategy for a consortium—mobileoperator and a bank in Latin America (USA and Panama); -Turned around losses into profit for a consumer goods company in Brazilby implementing a solid business plan;

Supported the start-up and growth of Value Partners in Brazil fromscratch to a team of 23 consultants and a revenue level of € 3.5 million: -Evaluated risks and opportunities in a Global telecommunications auction for an Italian client; -Achieved a record start-up timing - 6 months - and the target sales level,for a Swedish cosmetics company by a strong strategic plan;

Responsible for the sales & customer service area in the start-up ofAmericel/Bell Canada in Brazil managing 145 people, sales & customerservice stores in 7 states in Brazil and US$ 3,8 million/year on revenues: -Managed the start-up of the commercial area: phones activation,customer services, and retail stores in 7 different states in Brazil; -Increased market share by 15% and sales by 43% in 4 months by reliableoperation, strong customer service, and outstanding stores sales;

Responsible for the turnaround strategy of Pepsico RestaurantsInternational (PRI) in Latin America including a business plan, acommercial strategy and a supply chain assessment: -Reversed losses into profit for PRI Brazil along 12 months through PizzaHut consolidation and KFC optimization; -Reduced costs by US$ 2,0 million/year through the development of thirdparty logistics and negotiation with suppliers;

Supported the start-up of P&G in Brazil, developing product strategy andsupply (PSO) for beauty & health care marketing campaigns: -Increased P&G shampoo market share in Brazil by 3% and total sales by35% through category revitalization; -Planned the product launch for Pertplus and Pantene shampoos - fulllaunch in 6 months;