Marcus Radecker

Product expert within the Global Devices Unit responsible for portfolio selection and vendor negotiation strategies. Definition and leadership on vendor diversification initiatives with Operating Businesses. Identification and support of new sourcing alternatives within different product categories.

Development and implementation of POS guidelines, materials and tools for all markets in Western Europe. Introduction of multi-media signage on smartphone screens, hologram units and in-store panels. Design and supply of demo and display systems for customer events.

Development and implementation of mid-term (6-12 months) and long term (12-18 months) product category strategy. Optimization of product launches, lifecycle volumes and phase out plan of the product portfolio to maximize profits. Development of campaigns and overall Marketing plan along with Category Campaign Manager.

Responsible for Smartphone Business with Brazilian Wireless Carriers (Vivo, TIM, Oi, Brasil Telecom, etc), covering pre-sales, sell-in and sell-through activities. Coordination of product certification and approval with Wireless Carriers. Support for both corporate as well as end-consumer focused value added solutions integrated into Smartphones, such as mobile Email, sales force automation and streaming video.

Set up and managed a team of 4 direct reports and 8 local product managers. Crafted and promoted a region-specific product roadmap with major customers (América Móvil, Telefónica, TIM) with an increase in sales from 0.2 to 5.1 million units in two years.