Marcus Venmann

Digital GTM enablement in B2B Tech - Sales Efficiency & Cross-Selling

Development and launch of multiple generations of AI-based, data-driven sales enablement tools for the direct salesforce and distribution partners, reaching several thousands of internal and external users with data-driven insights for increased sales efficiency and business impact. Definition and continued optimization of data model leveraging transactional data, business opportunities and product master data.

Management consultant & coach for G2M, leadership & change in Hightech: More than 20 years of operational, strategic and leadership experience in go-to-market, strategy and innovation for systems/ products/ services in highly dynamic global high-tech industries; broad market knowhow across multiple industry verticals (wireless, automotive, industrial, consumer, security) and business models applied

Building the base setup for a corporate customer experience (CX) organisation and process. Identification and execution of CX pilot projects. Leadership of cross-functional digital CX project for power semiconductors with focus on Asia. Execution of strategic CX survey as data foundation for improvement sprints.

Innovation Strategy Alignment, Corporate Venturing and Incubation, Company Building for Corporates and SME in dynamic High-Tech Businesses, Prototyping Sprints and Prototyping Projects

Product Line Head with P&L responsibility for radio frequency, mmW/ industrial/ consumer radar and discretes business including responsibility for related marketing team and activities Project Lead for market research, strategy, M&A and G2M projects Project Lead for consultancy-supported, transformational sales & marketing excellence project

Mentoring of startups primarily in the field of artificial intelligence to identify and assess target markets and applications, customer segmentation, value proposition for product/ service offering and business models

Head of central marketing for Infineon's chip card & security division including strategic marketing, marketing communications, marketing operations, product security dept., innovation, applications engineering and customer services

M&A (strategy, company screening/ market researach, due diligence), benchmarking and organization analyses

Assistent to Infineon Chief Marketing Officer, later Executive Vice President for Automotive, Industrial and Multimarket Division and Member of the Executive Board

Head of marketing for Automotive Infotainment, with focus on system solutions including Bluetooth, GPS, cellular communication, micro controller and Software, strategy projects on software and micro controllers.

System marketing for wired communication systems incl. internet service provider equipment, remote access servers and switches, strategic marketing.

Internal management consulting for Thyssen Telecom activities, development of new telecom services and business models, founding of new companies, M&A projects, business development, financial controlling for subsidiaries (E-Plus, Deutsche Funkruf)

Personenbezogene Beratung für Menschen in ihrer beruflichen Rolle; Grundlage ist Metatheorie der Veränderung (https://metatheorie-der-veraenderung.info)

Nachrichtentechnik

Erasmus Scholarship