Mari Pääaho

• In charge of German operations of Vitabalans: supervisor of marketing and sales reps • Key account management of wholesale customers, including yearly negotiations • Planning of sales and marketing activities, including yearly sales and marketing budgets • In charge of pricing strategy, competitor analyses, production planning • Work languages: German, Finnish

• Key account management of big customers in DACH region (DIY, hypermarkets, C&C, speciality trade) • New customer aquisitions in Europe (contacting, preparing offers, meeting potential customers) • Marketing responsibility: customer and consumer materials, advertising, cooperation with a German PR-agency • Close cooperation with the production and logistics • Work languages: German, English, Finnish

• Responsibility of marketing of VARTA batteries, flashlights and chargers & accus • Planning and implementing marketing activities: campaigns, advertising, sales materials, POS materials, PR and social media • Category Management: customer category analyses, assortment proposals and customer related category management projects • Being in charge of marketing budget and pricing strategy • Daily cooperation with the German HQ

• The project included marketing consultation of brochures, business cards, exhibition materials and internet pages.

• Responsibility for marketing activities of Fiskars house wares and garden products mainly in Eastern Europe • Coordinating advertising and consumer campaigns, developing customer, consumer and POS materials • Category management: planning planograms, supervising merchandisers in Estonia and Latvia • Participating in customer meetings, making presentations • Planning and carrying out product trainings for customers and sales personnel

• Marketing coordinating of DIY products (e.g. Scotch tapes, 3M work safety products) and visual products (3M projectors, 3M overhead projectors)

• Worked for the European Fine Paper Association • Major accomplishment: Managed the CEPIFINE public web site project.