Dr. Maria Claudia Gouveia Conde

Lead planner and strategic partner for integrated campaigns Clients: PepsiCo (Salty snacks - Lay’s, Ruffles, Doritos, Cheetos and Sensations), Bauducco (largest bakery brand in Brazil and largest producer of Panettone in the world) and GOL Linhas Aéreas Inteligentes (2nd largest carrier in the country).

Hired to foster the brand strategy after the merger of two banks. Projects: positioning, verbal and visual identity, gap analysis, workshops, brand innovation and tone of voice for social media; Clients: ITAÚ, ITAÚ Wealth Management, ITAÚ BBA, INSPER, SADIA and Beauty’in.