Maria Diaconu

Streamlined brand storytelling for XQISIT across marketing channels, focusing on packaging, user manuals, newsletters, press releases, presentations, and social media. Managed corporate communications like tender presentations, press releases, and newsletters. Supported marketing for brands including Urbanista, adidas, Diesel, and Superdry. Oversaw English content for the B2B online shop, covering over 2,000 smartphone accessories and IoT gadgets.

Taught introductory courses and tutorials in American Literature and Culture to an international body of BA and MA students at the English Department and the Heidelberg Center for American Studies. Organized workshops and participated in international conferences presenting my findings and engaging with my peers.

Gained agency experience creating integrated advertising campaigns for companies including Bayer, Unilever, Coca Cola etc. Wrote long and short copy for various media, including print, TV, radio, and online. Participated in brainstorming sessions and pitches. Presented and sold campaign ideas to clients.

Got skilled at writing click-generating subject headlines and newsletters as well as landing-page content for clients including Citroen, Pizza Hut etc. Used analytics to improve messaging for more user engagement.

Graduated "summa cum laude"