Maria Panagiotopoulou

Managing the Annual Trade Marketing & Marketing budget Development of Brand & channel strategy Development and management of annual national promotion plan Planning, designing & implementing promotional activities for multiple channels Tracking market sales statistics Design, development and management of promo & ad material Negotiation with and management of suppliers Develop POS Materials and Trade Marketing Plan for New product launch Marketing and Communication strategy and ATL development

Managed special agreements with Key Accounts & special customers on a profitable basis. Defined and managed the Annual Key Accounts plan & respective P&L. Planned and executed brand channel strategy (on/off trade). Developed the commercial policy for each brand. Managed the Sales Team (3 persons)

Planned, designed, and implemented promotional activities for multiple trade channels. Managed promotional and advertising material (allocation, stock control, etc.) for all beer brands Monitored internal sales and market sales statistics Controlled and tracked the Budget

Participated in planning and execution of tailor made activities for Retailers. Assisted Off Trade Sales Director in the presentation of promotional activities and participated in the execution of the activities as well as monitored results. Planned and participated in internal processes and assisted in administrative processes in Sales department. Monitored special Marketing promotional activities as well as quantitative, qualitative and financial sales goals.

Managed and coordinated imports-exports department activities. Monitored the execution of activities to ensure proper department operation.