Mariana Leal

- Accountable for actively seeking, pitching and negotiating deals as well as paid agreements with external partners for the Mexican market such as tourism boards, influencers, brands, as well as mainstream and niche publications. - Responsible for creating, developing and executing measurable projects with third parties designed to generate greater engagement with the brand among Mexican users, to drive quality traffic to Trivago’s platform, and to reach new and untapped audience pools.

- I planned and executed The Red Bull Editions Launch in Mexico, coordinating the sales, logistics and finance areas to implement said Launch, as well as led the adaptation and execution of advertising campaigns in close collaboration with creative and media agencies - Ensured the correct usage of brand identity throughout the entire Marketing Mix, including national and global brand events, as well as the design of point-of-purchase material for commercial activities.

- I was part of the initial launch team of the company as accountable for the creation and design of the corporate identity and webpage, as well as for the development of the content marketing strategy. - Pitched, managed and built strong relations with +10 clients in the entertainment, governmental and non-governmental industry. I also designed print and web material and supported in post-production video editing.

- Coordinated product launch-events for +200 specialised doctors. - Planned and produced sales force materials alongside creative agencies for more than +10 brands (Chantix, Viagra, Genotropin, among others) and developed and produced the Sales Promotional Material Plan for Viagra Jet’s launch in Mexico (2011).

- Core Fields: Marketing, Branding, Market Research, Business Analysis, Project Management - Dissertation Title: "Why go for the Mexican Beer? An Exploration of Country and Cultural Influence on Brand Perceptions in German and Mexican Consumers"

Core fields: Communications, Digital Design, Culture Analysis, Advertising