Mariana Marques

• On-Page SEO optimization and performance tracking using Google Analytics, Google Search Console, and Microsoft Clarity. • Web Design & CMS Management: Development and maintenance of WordPress-based websites. • Conversion Rate Optimization (CRO): Designing and implementing customized inquiry forms (“Wunschreise”) to streamline lead generation. • Information Architecture: Developing user flows and visual design for high-end luxury travel website. • End-to-End Website Design: Led the process from ideation to

As Local Lead of IxDF Düsseldorf, I organize meet-ups to create a vibrant community of UX Design enthusiasts in Düsseldorf.

Developing and implementing RAD Delivery (Amazon Delivery Service Partner) digital presence from scratch, including website creation and design with WordPress, SEO on-page and content marketing, as well as social media strategy, content creation and copywriting for Instagram and Facebook (all in German ). Build, launch, and manage the WordPress website from scratch for RAD Delivery (250+ employees), an Amazon Delivery Service Partner, ensuring a cohesive visual identity and a user-friendly experience,

Worked on internal, external and corporate communication for Banco Credibom (consumer credit institution) and PiscaPisca.pt (used-car marketplace), with a strong focus on content creation & strategy, digital marketing and brand awareness. Managed PiscaPisca.pt blog for 3 years, driving +392% growth in monthly users and increasing organic search traffic by +2,076% (from 3.4% to 74%). Also wrote content for over 150 SEO-optimized articles in WordPress. Developed and executed Internal Communication initi

Learned core principles of: - History of Behavioral Science - Product Design: Design Thinking , UX Best Practices - Scientific Research Methods - Game Theory - Cognitive Biases and Heuristics - Behavioral Science Models Real life Case Study Phase: - Participated in a UX-oriented website redesign project using Figma and Notion with a human-centered and design thinking approach.

- Writing articles about Behavioral Science and Behavioral Economics for the website - Content creator for Instagram (quizzes, polls)

Interviews over the phone for market studies.

Assistance on projects about Education ; Environmental impact studies ; Risk Management and Communication: - Literature review - Data collection through statistical platforms (INE) - Elaboration and application of questionnaires - Data collection and analysis using Excel and SPSS

Execution of promotional activities in hypermarkets: -Product sampling for potential customers

-Personalized sales and guidance on optical equipment -Personalized customer service