Marina Paych

HR Director at a fast-growing IT company (40→200+ employees): - Built HR dept. (10 ppl, 3 divisions), led hiring (25 roles at once), cut turnover ×3, kept Q12 87% & eNPS 50. - Implemented mission & values, onboarding (−65% cost), HRM & analytics, PDP & 360° feedback, employer branding (+3,5K followers). - Created knowledge portal, led leadership training, facilitated strategy sessions, boosted productivity & engagement.

- Drove cultural transformation (onboarding, motivation & C&B), organized employer branding events, led value-based strategy sessions. - Developed sales & marketing strategy, built & managed a 3-person team. - Relaunched website (copywriting, specs), tripled traffic via analytics & ads. - Organized tech events to attract talent & promote the company in EU/RU. - Spoke at the biggest conferences in the field in the US and EU.

AIESEC is a global non-profit youth and student organization - Developed & executed online marketing strategy (+124% growth, 90K reach, 20K website visits/month). - Built 16 partnerships, secured 400 media features. - Led a 14-member team, managed budgets & contracts, ran PR campaigns (+22% applications), social media, university relations, events & recruitment campaigns.