Mario Scotti

Development and implementation of integrated digital strategies for the online sale of products and services. Management of multi-platform advertising campaigns and social media presence with a data-driven approach. Ongoing performance analysis to identify growth opportunities and optimize return on investment (ROI). Integration of artificial intelligence (AI)-based solutions for automation and business process improvement. A fast and efficient working method, always able to identify the ideal solution.

Expertise in online advertising, including Google Ads, SEO, and Affiliate Marketing, to maximize visibility and conversion. Management and optimization of structured digital processes (e.g., email marketing funnels). Monitoring and analysis of tracking systems for quality assurance. Creation of technical documentation and reports for performance analysis.

Web design and development of functional, user-friendly websites. Website maintenance and content management (CMS, updates, troubleshooting). Digital communication strategies to strengthen brand presence online. Optimization of usability, performance, and cross-platform compatibility.

Support and management of the internal IT infrastructure; administration of servers, domains, and hosting. Configuration, maintenance, and repair of hardware (PCs, laptops, network printers). Design, development, and optimization of the corporate website.