Marion JUREDIEU

• Define the seasonal Campaign Plan for France in line with business case objectives, • Coordinate the execution of the Campaign Plan across all marketing channels and monitor performances • Ensure and incorporate local relevance to the overall strategic brand positioning • Organization of the Zalando Fashion Tour 2014 • Monitor competitive environment & provide market insights

During this internship, I was in charge of: • Proposing the best campaigns for the seasonal Campaign Plan for France in line with the objectives • Organizing ad hoc and specific campaigns (briefings, legal claims, graphic validation, relation with the brands) • Analyzing local campaigns’ performance and competitive benchmarking • Supervising the coordination between marketing channels (CRM, Onsite, SEO, Affiliate, Display...) and with the buyers’ team.

Recommendation and operational monitoring of the brand Malibu in on-trade & off-trade (POS advertising, displays, promotional offers, limited editions...) • Supporting the launch of new products (Limited Edition Christmas, Malibu Fresh…) • Suggesting and implementing events (Summer Tour, party…) • Maintaining the coherence of the brand identity • Monitoring the performance of the brands (Nielsen panels, brand health survey…) • Community management

• Participation in the development of the cross-media strategy of Henkel’s brands • Monitoring the competitive environment • Market& media consumption research • Target audience analysis

• Customer satisfaction survey • Analysis of the competitive environment and wedding trends • Customer telemarketing • Organization of the monthly event (”Journées Privilège”)

International Business, Sustainable Development, International Marketing

Marketing, Entrepreneurship