Mark Miller

Responsible for delivering analytics and AI for new GfK Flagship Product creating and running 10 Data Science Squads including the assigned Product Managers for each insight. The flagship data analytics product is being developed to transform them from traditional Market Research company to prescriptive data analytics Market Research company. Responsible for approx. 60 people from Data Scientist, ML Engineers, Data Prep Engineers and Product Managers in London and Nuremberg.

Working within the Data Science team as Commercial Director / Head of Product to take an internally developed Big Data (Data Lake) Management software capability (SaaS) to market, creating a market ready product and new functions and capability beyond the dev team. Created the market proposition, pricing, packaging and added the resources and processes to the development team for marketing, support, training, product and commercial aspects into a busy Data Management market.

Working with two SMB businesses as consultant for product and market definition, funding pitches for investors and channel partner validation and recruitment. Services provided: Product Definition, Funding Pitch, Product Owner, Channel identification and recruitment 1. ERP system that had been communications enabled seeking entry into the Contact Centre market with small incubator 2. Marketing Automation software development which lost its way with customers needs and delivering what clients wanted.

Reporting to CEO, managing 5 direct reports and a P&L of £10M with responsibilities including heading up product development, driving communications product innovation, new technology adoption through strategic partnerships in an agile environment. Created a new strategy to enter the Customer Experience Management SaaS Software market, tapping into a $3.44bn market sector and doubling the company’s revenues within a three years’ period

Managed 12 direct reports and managing a budget of $60M generating $300M revenue, responsibilities included providing executive leadership, vision and roadmaps. Also responsible for heading up corporate growth strategies via new market evaluation. Led the company’s largest ever R&D spend, outsourcing with 2 centres in India with 250 developers to deliver the flagship product leading to time and cost savings in excess of 25%, negotiating margin improvements with suppliers of 40% and revenues of $300m

Managed some 15 direct reports and a budget of $250M and responsible for directing strategy and business planning through market research, forecasting, product strategy, pricing, operations reviews, mergers and acquisitions including the preparatory work for acquiring Tenovios as well as managing multidisciplinary personnel across the full lifecycle of the flagship IP Office product development.

Strategy and Marketing