
Mark Smith
Suchst Du einen anderen Mark Smith?
Werdegang
Berufserfahrung von Mark Smith
- Bis heute 16 Jahre und 7 Monate, seit Jan. 2009
Principal
AdCocoa Media
Emerging media consultant helping clients optimize and build customer engagment and monetization platforms. Current clients include: a digital out-of-home (DOOH) media enterprise to drive brand engagement and monetize place-based audiences a socially driven narrowcasted video community (on-line) an international hospitality brand seeking to monetize on-room customer experiences with digital assets within an IPTV framework Expertise in audience/publisher acquisition; platform strategy, optimization, and ope
- 1 Jahr und 10 Monate, März 2007 - Dez. 2008
Chief Marketing and Operations Officer
AnchorFree Inc.
Lead on-line media company’s marketing and platform strategy to attain position as the predominant broadband advertising network. Developed new customer centric advertising models; re-branded company as the industry’s dominant HotSpot media and advertising network and launched international public relations campaign generating comprehensive global coverage; recruited and hired marketing and businesss development leaders; utilized online strategies (widgets, SEM, social and conversational media) and negotiat
- 2 Jahre und 2 Monate, Dez. 2004 - Jan. 2007
Account Director
Carlson Marketing | Peppers & Rogers Group
arlson Marketing Worldwide is ranked #1 Marketing Services agency by Ad Age™ Designed, developed, and sold global integrated marketing programs with a focus on customer/channel strategy and loyalty, lead/demand generation, and marketing analytics. Assembled and managed global business development and delivery teams, lead all contract and pricing negotiations, and owned overall client relationships. For Sun Microsystems, pioneered global account team and lead on-going architecture for demand generation progr
- 3 Jahre und 7 Monate, Aug. 1995 - Feb. 1999
Co-Founder and VP Operations and Technology
MyPoints.com
Co-founded on-line member marketing company utilizing internet technologies to manage interactive direct marketing, loyalty management and e-commerce campaigns – company traded publicly on NASDAQ as MYPT before being acquired. Raised multi-million dollar investment in funding to launch company – served on Board of Directors to IPO registration (S-1 filing). Managed cohesive product management, development, delivery, and client services strategy for company's product line Developed strategic client opportu
Ausbildung von Mark Smith
- 1 Jahr und 10 Monate, Aug. 1994 - Mai 1996
Business and Marketing
University of California at Berkeley
Sprachen
Englisch
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