Mark Smith

Emerging media consultant helping clients optimize and build customer engagment and monetization platforms. Current clients include: a digital out-of-home (DOOH) media enterprise to drive brand engagement and monetize place-based audiences a socially driven narrowcasted video community (on-line) an international hospitality brand seeking to monetize on-room customer experiences with digital assets within an IPTV framework Expertise in audience/publisher acquisition; platform strategy, optimization, and ope

Lead on-line media company’s marketing and platform strategy to attain position as the predominant broadband advertising network. Developed new customer centric advertising models; re-branded company as the industry’s dominant HotSpot media and advertising network and launched international public relations campaign generating comprehensive global coverage; recruited and hired marketing and businesss development leaders; utilized online strategies (widgets, SEM, social and conversational media) and negotiat

arlson Marketing Worldwide is ranked #1 Marketing Services agency by Ad Age™ Designed, developed, and sold global integrated marketing programs with a focus on customer/channel strategy and loyalty, lead/demand generation, and marketing analytics. Assembled and managed global business development and delivery teams, lead all contract and pricing negotiations, and owned overall client relationships. For Sun Microsystems, pioneered global account team and lead on-going architecture for demand generation progr

Co-founded on-line member marketing company utilizing internet technologies to manage interactive direct marketing, loyalty management and e-commerce campaigns – company traded publicly on NASDAQ as MYPT before being acquired. Raised multi-million dollar investment in funding to launch company – served on Board of Directors to IPO registration (S-1 filing). Managed cohesive product management, development, delivery, and client services strategy for company's product line Developed strategic client opportu