Markus Armbruster
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Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Markus Armbruster
- Bis heute 3 Jahre und 5 Monate, seit Jan. 2022
Marketing Director Region Central & Eastern Europe (parallel roles @ Essity)
Essity Germany GmbH
Responsible for Consumer Marketing and sustainable revenue and profit growth in more than 20 countries | Leading an international team of up to 65 professionals | Creating and executing regional and local marketing strategies | Strategic and operational leadership of multiple international market leading brands | Strategically planning and optimizing a substantial advertising budget to maximize return on investment | Transformation (change management & restructuring)
- 5 Jahre und 8 Monate, Sep. 2018 - Apr. 2024
European Marketing Director ‘Bathroom Tissue’
Essity Germany GmbH
Represented Consumer Goods EMEA markets with Global Business Unit to develop consumer-centric innovation and communication | Developed and executed European category strategies | Identified lead markets for new product launches, coordinated with other launch activities and oversaw execution across Europe
- 4 Jahre und 8 Monate, Sep. 2017 - Apr. 2022
European Key Account Director Buying Alliance
Essity Germany GmbH
Led a designated international key account | Negotiated annual and medium-term contracts | Led process amongst more than 20 countries to maximise their local revenues versus negotiated European terms
- 7 Jahre und 6 Monate, Juli 2014 - Dez. 2021
Marketing Director Region Central Europe D-A-CH–NL
Essity Germany GmbH
Responsible for Consumer Marketing and sustainable revenue and profit growth | Led international team of up to 25 professionals | Enhanced brand positioning and differentiation | Pioneered sustainability breakthrough innovations | Maximized profitability through portfolio management and simplification | Change management
- 4 Jahre und 2 Monate, Juli 2014 - Aug. 2018
European Marketing Director ‘Hanky/ Facial’
Essity Germany GmbH
Developed the EU Hanky & Facial marketing strategy and growth directions | Provided leadership in the development and implementation of the Global Brand, Innovation and Sustainability Global Unit strategies | Identified lead markets for new product launches, aligning with other launch activities and overseeing execution across Europe
- 3 Jahre und 8 Monate, Aug. 2010 - März 2014
Marketing Direktor D-A-CH
Unilever Deutschland - Food Solutions
Responsible for B2B2C marketing and sustainable revenue and profit growth | Led international team of 20 professionals | Created marketing strategies linked to global key targets
- 2 Jahre und 2 Monate, Juni 2008 - Juli 2010
Marketing Direktor Savoury USA, CANADA
Unilever Nordamerika - Food Solutions
Responsible for long-term, multi-country 2015 growth agenda | Created new vision, strategy and communication for the brand ‘Knorr’ in the American OOH market | Managed innovation pipeline and portfolio strategy | Built the new ‘Brand Development/Category Mix’ department
- 2 Jahre und 1 Monat, Mai 2006 - Mai 2008
European Projects Marketing Manager & Category Marketing Manager
Unilever Deutschland - Food Solutions
Responsible for development and implementation of a European-wide long-term, strategic innovation and rejuvenation funnel | Led international team of up to 12 professionals | Strategically repositioned the ‘Knorr’ brand in the European OOH market
- 3 Jahre und 1 Monat, Apr. 2003 - Apr. 2006
Senior Brand Manager 'Savoury' Deutschland
Unilever Deutschland - Food Service
- 2 Jahre und 8 Monate, Aug. 2000 - März 2003
Senior Produkt Manager 'Pfanni' - Retail
Unilever Bestfoods - B2C
- 4 Jahre und 7 Monate, Jan. 1996 - Juli 2000
Sales Manager & Group Product Manager - Retail
Vileda GmbH - B2C
• Group Product Manager • Product Manager • Trainee-Programm: Junior Product Manager & Sales-Bezirksleiter
- 9 Monate, Apr. 1995 - Dez. 1995
Marketing Assistant Product Manager International - Retail
Schöller Lebensmittel GmbH & Co. KG - B2C
Ausbildung von Markus Armbruster
- 4 Jahre und 5 Monate, Sep. 1990 - Jan. 1995
Betriebswirtschaft
Fachhochschule Fulda
Marketing
Sprachen
Deutsch
Muttersprache
Englisch
Fließend
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