Markus Armbruster
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Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Markus Armbruster
- Current 11 months, since Jul 2025
Chief Marketing Officer (CMO)
Merz Lifecare / Merz Consumer Care GmbH
- 3 years and 6 months, Jan 2022 - Jun 2025
Marketing Director Region Central & Eastern Europe (parallel roles @ Essity)
Essity Germany GmbH
Responsible for Consumer Marketing and sustainable revenue and profit growth in more than 20 countries | Leading an international team of up to 65 professionals | Creating and executing regional and local marketing strategies | Strategic and operational leadership of multiple international market leading brands | Strategically planning and optimizing a substantial advertising budget to maximize return on investment | Transformation (change management & restructuring)
- 5 years and 8 months, Sep 2018 - Apr 2024
European Marketing Director 'Bathroom Tissue'
Essity Germany GmbH
Represented Consumer Goods EMEA markets with Global Business Unit to develop consumer-centric innovation and communication | Developed and executed European category strategies | Identified lead markets for new product launches, coordinated with other launch activities and oversaw execution across Europe
- 4 years and 8 months, Sep 2017 - Apr 2022
European Key Account Director Buying Alliance
Essity Germany GmbH
Led a designated international key account | Negotiated annual and medium-term contracts | Led process amongst more than 20 countries to maximise their local revenues versus negotiated European terms
- 7 years and 6 months, Jul 2014 - Dec 2021
Marketing Director Region Central Europe D-A-CH–NL
Essity Germany GmbH
Responsible for Consumer Marketing and sustainable revenue and profit growth | Led international team of up to 25 professionals | Enhanced brand positioning and differentiation | Pioneered sustainability breakthrough innovations | Maximized profitability through portfolio management and simplification | Change management
- 4 years and 2 months, Jul 2014 - Aug 2018
European Marketing Director ‘Hanky/ Facial’
Essity Germany GmbH
Developed the EU Hanky & Facial marketing strategy and growth directions | Provided leadership in the development and implementation of the Global Brand, Innovation and Sustainability Global Unit strategies | Identified lead markets for new product launches, aligning with other launch activities and overseeing execution across Europe
- 3 years and 8 months, Aug 2010 - Mar 2014
Marketing Direktor D-A-CH
Unilever Deutschland - Food Solutions
Responsible for B2B2C marketing and sustainable revenue and profit growth | Led international team of 20 professionals | Created marketing strategies linked to global key targets
- 2 years and 2 months, Jun 2008 - Jul 2010
Marketing Direktor Savoury USA, CANADA
Unilever Nordamerika - Food Solutions
Responsible for long-term, multi-country 2015 growth agenda | Created new vision, strategy and communication for the brand ‘Knorr’ in the American OOH market | Managed innovation pipeline and portfolio strategy | Built the new ‘Brand Development/Category Mix’ department
- 2 years and 1 month, May 2006 - May 2008
European Projects Marketing Manager & Category Marketing Manager
Unilever Deutschland - Food Solutions
Responsible for development and implementation of a European-wide long-term, strategic innovation and rejuvenation funnel | Led international team of up to 12 professionals | Strategically repositioned the ‘Knorr’ brand in the European OOH market
- 3 years and 1 month, Apr 2003 - Apr 2006
Senior Brand Manager 'Savoury' Deutschland
Unilever Deutschland - Food Service
- 2 years and 8 months, Aug 2000 - Mar 2003
Senior Produkt Manager 'Pfanni' - Retail
Unilever Bestfoods - B2C
- 4 years and 7 months, Jan 1996 - Jul 2000
Sales Manager & Group Product Manager - Retail
Vileda GmbH - B2C
• Group Product Manager • Product Manager • Trainee-Programm: Junior Product Manager & Sales-Bezirksleiter
- 9 months, Apr 1995 - Dec 1995
Marketing Assistant Product Manager International - Retail
Schöller Lebensmittel GmbH & Co. KG - B2C
Ausbildung von Markus Armbruster
- 4 years and 5 months, Sep 1990 - Jan 1995
Betriebswirtschaft
Fachhochschule Fulda
Marketing
Sprachen
German
C2 (Verhandlungssicher / Muttersprachlich)
English
C1 (Fließend)
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